Unpaid professionals commercialism and conflict in big-time college sports : with a new postscript by the author - Zimbalist, Andrew S. 1947- (Princeton University Press, 2001)
Includes bibliographical references and index
The student as athlete -- Gender equity I: equal opportunity for athletes -- Gender equity II: equal pay for coaches -- The media: commercialization and stratification -- Commercial connections -- The bottom line: deficit or surplus? -- The NCAA: managing the system -- Whither big-time college sports? Reform and the future
Big-time college sports embodies the ideals of amateurism and provides an important complement to university education. Or so its apologists would have us believe. As Andrew Zimbalist shows in this unprecedented analysis, college sports is really a massively commercialized industry based on activities that are often irrelevant and even harmful to education. Zimbalist combines groundbreaking empirical research and a talent for storytelling to provide a firm, factual basis for the many arguments that currently rage about the goals, history, structure, incentive system, and legal architecture of