APA (7th ed.) Citation

Comstock, G. A. (1999). Television: What's on, who's watching, and what it means. Academic Press.

Chicago Style (17th ed.) Citation

Comstock, George A. Television: What's on, Who's Watching, and What It Means. San Diego: Academic Press, 1999.

MLA (9th ed.) Citation

Comstock, George A. Television: What's on, Who's Watching, and What It Means. Academic Press, 1999.