Baked In: Creating Products and Businesses That Market Themselves
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chicago
Agate Pub.
2009
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| Subjects: | |
| Online Access: | FAW01 FAW02 FLA01 Volltext |
| Item Description: | Print version record |
| Physical Description: | 1 online resource (147 pages) |
| ISBN: | 1572846577 9781572846579 |
Staff View
MARC
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| 245 | 1 | 0 | |a Baked In |b Creating Products and Businesses That Market Themselves |
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| 505 | 8 | |a Baked-In shows how marketing can and must re-invent itself in the 21st century, using the tools at hand both from digital technology and networked media and from the fast-evolving activist marketplace. As such, it's an essential guide for all businesses looking to succeed | |
| 505 | 8 | |a 9781932841466_text; Table of Contents; Acknowledgements; Part One: Preheat Your Mind; The Seeds of a New Design; What's Standing in the Way?; Rethink. Restructure. Recommit.; A Brief History of Branding; Welcome to Branding 2001. You're Late.; Say Goodbye to the Eighties; Bake in the Marketing from the Start; We Interrupt this Book for a Message About the Economy; The Single Most Powerful Marketing Tool; Weaponized Creativity; Part Two: 28 Rules for Baking In; Culture Trumps Influencers; Broaden Your Definition of Design; Recognize the Artificiality of the Corporation | |
| 650 | 4 | |a Business | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Advertising / New products |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a New products |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a New products | |
| 650 | 4 | |a Advertising |x New products | |
| 650 | 4 | |a Marketing | |
| 700 | 1 | |a Winsor, John |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Bogusky, Alex |t Baked In : Creating Products and Businesses That Market Themselves |
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Record in the Search Index
| _version_ | 1804175388346155008 |
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| any_adam_object | |
| author | Bogusky, Alex |
| author_facet | Bogusky, Alex |
| author_role | aut |
| author_sort | Bogusky, Alex |
| author_variant | a b ab |
| building | Verbundindex |
| bvnumber | BV043031679 |
| collection | ZDB-4-EBA |
| contents | Baked-In shows how marketing can and must re-invent itself in the 21st century, using the tools at hand both from digital technology and networked media and from the fast-evolving activist marketplace. As such, it's an essential guide for all businesses looking to succeed 9781932841466_text; Table of Contents; Acknowledgements; Part One: Preheat Your Mind; The Seeds of a New Design; What's Standing in the Way?; Rethink. Restructure. Recommit.; A Brief History of Branding; Welcome to Branding 2001. You're Late.; Say Goodbye to the Eighties; Bake in the Marketing from the Start; We Interrupt this Book for a Message About the Economy; The Single Most Powerful Marketing Tool; Weaponized Creativity; Part Two: 28 Rules for Baking In; Culture Trumps Influencers; Broaden Your Definition of Design; Recognize the Artificiality of the Corporation |
| ctrlnum | (OCoLC)710975254 (DE-599)BVBBV043031679 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043031679 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:15:30Z |
| institution | BVB |
| isbn | 1572846577 9781572846579 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028456330 |
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| physical | 1 online resource (147 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA ZDB-4-EBA FLA_PDA_EBU |
| publishDate | 2009 |
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| publisher | Agate Pub. |
| record_format | marc |
| spelling | Bogusky, Alex Verfasser aut Baked In Creating Products and Businesses That Market Themselves Chicago Agate Pub. 2009 1 online resource (147 pages) txt rdacontent c rdamedia cr rdacarrier Print version record Baked-In shows how marketing can and must re-invent itself in the 21st century, using the tools at hand both from digital technology and networked media and from the fast-evolving activist marketplace. As such, it's an essential guide for all businesses looking to succeed 9781932841466_text; Table of Contents; Acknowledgements; Part One: Preheat Your Mind; The Seeds of a New Design; What's Standing in the Way?; Rethink. Restructure. Recommit.; A Brief History of Branding; Welcome to Branding 2001. You're Late.; Say Goodbye to the Eighties; Bake in the Marketing from the Start; We Interrupt this Book for a Message About the Economy; The Single Most Powerful Marketing Tool; Weaponized Creativity; Part Two: 28 Rules for Baking In; Culture Trumps Influencers; Broaden Your Definition of Design; Recognize the Artificiality of the Corporation Business BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Advertising / New products fast Marketing fast New products fast Wirtschaft New products Advertising New products Marketing Winsor, John Sonstige oth Erscheint auch als Druck-Ausgabe Bogusky, Alex Baked In : Creating Products and Businesses That Market Themselves http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=452877 Aggregator Volltext |
| spellingShingle | Bogusky, Alex Baked In Creating Products and Businesses That Market Themselves Baked-In shows how marketing can and must re-invent itself in the 21st century, using the tools at hand both from digital technology and networked media and from the fast-evolving activist marketplace. As such, it's an essential guide for all businesses looking to succeed 9781932841466_text; Table of Contents; Acknowledgements; Part One: Preheat Your Mind; The Seeds of a New Design; What's Standing in the Way?; Rethink. Restructure. Recommit.; A Brief History of Branding; Welcome to Branding 2001. You're Late.; Say Goodbye to the Eighties; Bake in the Marketing from the Start; We Interrupt this Book for a Message About the Economy; The Single Most Powerful Marketing Tool; Weaponized Creativity; Part Two: 28 Rules for Baking In; Culture Trumps Influencers; Broaden Your Definition of Design; Recognize the Artificiality of the Corporation Business BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Advertising / New products fast Marketing fast New products fast Wirtschaft New products Advertising New products Marketing |
| title | Baked In Creating Products and Businesses That Market Themselves |
| title_auth | Baked In Creating Products and Businesses That Market Themselves |
| title_exact_search | Baked In Creating Products and Businesses That Market Themselves |
| title_full | Baked In Creating Products and Businesses That Market Themselves |
| title_fullStr | Baked In Creating Products and Businesses That Market Themselves |
| title_full_unstemmed | Baked In Creating Products and Businesses That Market Themselves |
| title_short | Baked In |
| title_sort | baked in creating products and businesses that market themselves |
| title_sub | Creating Products and Businesses That Market Themselves |
| topic | Business BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Advertising / New products fast Marketing fast New products fast Wirtschaft New products Advertising New products Marketing |
| topic_facet | Business BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Advertising / New products Marketing New products Wirtschaft Advertising New products |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=452877 |
| work_keys_str_mv | AT boguskyalex bakedincreatingproductsandbusinessesthatmarketthemselves AT winsorjohn bakedincreatingproductsandbusinessesthatmarketthemselves |