Holdings: Marketing :: THWS Bibkatalog

Marketing:

Saved in:

Bibliographic Details
Previous Title:	Lamb, Charles W. Principles of marketing
Main Authors:	Lamb, Charles W. 1944- (Author), Hair, Joseph F. 1944- (Author), McDaniel, Carl D. 1941- (Author)
Format:	Book
Language:	English
Published:	Cincinnati, Ohio South-Western College Publ. 2010
Edition:	10. ed.
Subjects:	Marketing Marketing > Management Fallstudiensammlung
Physical Description:	XXVII, 708 S. Ill., graph. Darst. 29 cm
ISBN:	9780324591095

Staff View

MARC


LEADER	00000nam a2200000 c 4500
001	BV043013828
003	DE-604
005	00000000000000.0
007	t
008	151118s2010 xxuad\|\| \|\|\|\| 00\|\|\| eng d
020			\|a 9780324591095 \|9 9780324591095
035			\|a (DE-599)BVBBV043013828
040			\|a DE-604 \|b ger \|e rakddb
041	0		\|a eng
044			\|a xxu \|c XD-US
049			\|a DE-2070s
050		0	\|a HF5415.L2624 1996
082	0		\|a 658.8 20
084			\|a QP 600 \|0 (DE-625)141905: \|2 rvk
100	1		\|a Lamb, Charles W. \|d 1944- \|e Verfasser \|0 (DE-588)137931328 \|4 aut
245	1	0	\|a Marketing \|c Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel
250			\|a 10. ed.
264		1	\|a Cincinnati, Ohio \|b South-Western College Publ. \|c 2010
300			\|a XXVII, 708 S. \|b Ill., graph. Darst. \|c 29 cm
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
650		4	\|a Marketing
650		4	\|a Marketing \|x Management
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
655		7	\|8 1\p \|0 (DE-588)4522595-3 \|a Fallstudiensammlung \|2 gnd-content
689	0	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0		\|5 DE-604
700	1		\|a Hair, Joseph F. \|d 1944- \|e Verfasser \|0 (DE-588)135615828 \|4 aut
700	1		\|a McDaniel, Carl D. \|d 1941- \|e Verfasser \|0 (DE-588)128647450 \|4 aut
780	0	0	\|i Frühere Auflage \|a Lamb, Charles W. \|t Principles of marketing
999			\|a oai:aleph.bib-bvb.de:BVB01-028438712
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk

Record in the Search Index

_version_	1804175360235929600
any_adam_object
author	Lamb, Charles W. 1944- Hair, Joseph F. 1944- McDaniel, Carl D. 1941-
author_GND	(DE-588)137931328 (DE-588)135615828 (DE-588)128647450
author_facet	Lamb, Charles W. 1944- Hair, Joseph F. 1944- McDaniel, Carl D. 1941-
author_role	aut aut aut
author_sort	Lamb, Charles W. 1944-
author_variant	c w l cw cwl j f h jf jfh c d m cd cdm
building	Verbundindex
bvnumber	BV043013828
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.L2624 1996
callnumber-search	HF5415.L2624 1996
callnumber-sort	HF 45415 L2624 41996
callnumber-subject	HF - Commerce
classification_rvk	QP 600
ctrlnum	(DE-599)BVBBV043013828
dewey-full	658.820
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8 20
dewey-search	658.8 20
dewey-sort	3658.8 220
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	10. ed.
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01486nam a2200421 c 4500</leader><controlfield tag="001">BV043013828</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">151118s2010 xxuad\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780324591095</subfield><subfield code="9">9780324591095</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043013828</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">XD-US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-2070s</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.L2624 1996</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8 20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Lamb, Charles W.</subfield><subfield code="d">1944-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)137931328</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="c">Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">10. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cincinnati, Ohio</subfield><subfield code="b">South-Western College Publ.</subfield><subfield code="c">2010</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXVII, 708 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield><subfield code="c">29 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hair, Joseph F.</subfield><subfield code="d">1944-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)135615828</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">McDaniel, Carl D.</subfield><subfield code="d">1941-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)128647450</subfield><subfield code="4">aut</subfield></datafield><datafield tag="780" ind1="0" ind2="0"><subfield code="i">Frühere Auflage</subfield><subfield code="a">Lamb, Charles W.</subfield><subfield code="t">Principles of marketing</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028438712</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection>
genre	1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content
genre_facet	Fallstudiensammlung
id	DE-604.BV043013828
illustrated	Illustrated
indexdate	2024-07-10T07:15:03Z
institution	BVB
isbn	9780324591095
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-028438712
open_access_boolean
owner	DE-2070s
owner_facet	DE-2070s
physical	XXVII, 708 S. Ill., graph. Darst. 29 cm
publishDate	2010
publishDateSearch	2010
publishDateSort	2010
publisher	South-Western College Publ.
record_format	marc
spelling	Lamb, Charles W. 1944- Verfasser (DE-588)137931328 aut Marketing Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel 10. ed. Cincinnati, Ohio South-Western College Publ. 2010 XXVII, 708 S. Ill., graph. Darst. 29 cm txt rdacontent n rdamedia nc rdacarrier Marketing Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Hair, Joseph F. 1944- Verfasser (DE-588)135615828 aut McDaniel, Carl D. 1941- Verfasser (DE-588)128647450 aut Frühere Auflage Lamb, Charles W. Principles of marketing 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Lamb, Charles W. 1944- Hair, Joseph F. 1944- McDaniel, Carl D. 1941- Marketing Marketing Marketing Management Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4522595-3
title	Marketing
title_auth	Marketing
title_exact_search	Marketing
title_full	Marketing Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel
title_fullStr	Marketing Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel
title_full_unstemmed	Marketing Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel
title_old	Lamb, Charles W. Principles of marketing
title_short	Marketing
title_sort	marketing
topic	Marketing Marketing Management Marketing (DE-588)4037589-4 gnd
topic_facet	Marketing Marketing Management Fallstudiensammlung
work_keys_str_mv	AT lambcharlesw marketing AT hairjosephf marketing AT mcdanielcarld marketing

Holdings

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection!

MARC

Record in the Search Index

There is no print copy available.

Similar Items