APA-Zitierstil (7. Ausg.)

Lamb, C. W., Hair, J. F., & McDaniel, C. D. (2010). Marketing (10. ed.). South-Western College Publ.

Chicago-Zitierstil (17. Ausg.)

Lamb, Charles W., Joseph F. Hair, und Carl D. McDaniel. Marketing. 10. ed. Cincinnati, Ohio: South-Western College Publ, 2010.

MLA-Zitierstil (9. Ausg.)

Lamb, Charles W., et al. Marketing. 10. ed. South-Western College Publ, 2010.