APA (7th ed.) Citation

Larsen, C. K. (1980). Management of the new product function: A guidebook. Ass. of Nat. Advertisers.

Chicago Style (17th ed.) Citation

Larsen, Clifford K. Management of the New Product Function: A Guidebook. New York, N.Y: Ass. of Nat. Advertisers, 1980.

MLA (9th ed.) Citation

Larsen, Clifford K. Management of the New Product Function: A Guidebook. Ass. of Nat. Advertisers, 1980.