Identifying competitive brand relationships when consumers seek variety:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass.
Marketing Science Institute
1984
|
| Series: | Marketing Science Institute <Cambridge, Mass.>: Report
84,105 |
| Physical Description: | V, 45 S. Ill. |
Staff View
MARC
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| illustrated | Illustrated |
| indexdate | 2024-07-10T07:14:38Z |
| institution | BVB |
| language | English |
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| physical | V, 45 S. Ill. |
| publishDate | 1984 |
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| publisher | Marketing Science Institute |
| record_format | marc |
| series | Marketing Science Institute <Cambridge, Mass.>: Report |
| series2 | Marketing Science Institute <Cambridge, Mass.>: Report Research program : technical report |
| spelling | McAlister, Leigh Verfasser (DE-588)130577480 aut Identifying competitive brand relationships when consumers seek variety by Leigh McAlister ; James M. Lattin Cambridge, Mass. Marketing Science Institute 1984 V, 45 S. Ill. txt rdacontent n rdamedia nc rdacarrier Marketing Science Institute <Cambridge, Mass.>: Report 84,105 Research program : technical report Lattin, James M. Verfasser (DE-588)171128923 aut Marketing Science Institute <Cambridge, Mass.>: Report 84,105 (DE-604)BV002814091 84,105 |
| spellingShingle | McAlister, Leigh Lattin, James M. Identifying competitive brand relationships when consumers seek variety Marketing Science Institute <Cambridge, Mass.>: Report |
| title | Identifying competitive brand relationships when consumers seek variety |
| title_auth | Identifying competitive brand relationships when consumers seek variety |
| title_exact_search | Identifying competitive brand relationships when consumers seek variety |
| title_full | Identifying competitive brand relationships when consumers seek variety by Leigh McAlister ; James M. Lattin |
| title_fullStr | Identifying competitive brand relationships when consumers seek variety by Leigh McAlister ; James M. Lattin |
| title_full_unstemmed | Identifying competitive brand relationships when consumers seek variety by Leigh McAlister ; James M. Lattin |
| title_short | Identifying competitive brand relationships when consumers seek variety |
| title_sort | identifying competitive brand relationships when consumers seek variety |
| volume_link | (DE-604)BV002814091 |
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