APA (7th ed.) Citation

Bridger, D. (2015). Decoding the irrational consumer: How to commission, run and generate insights from neuromarketing research.

Chicago Style (17th ed.) Citation

Bridger, Darren. Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research. 2015.

MLA (9th ed.) Citation

Bridger, Darren. Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research. 2015.

Warning: These citations may not always be 100% accurate.