Werbe- und Konsumentenpsychologie:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Berlin ; Heidelberg
Springer
2015
|
| Edition: | 4., erw. und vollst. überarb. Aufl. |
| Series: | Lehrbuch
|
| Subjects: | |
| Online Access: | Inhaltstext |
| Item Description: | Literaturverz. S. 441 - 479 |
| Physical Description: | XVII, 487 S. Ill., graph. Darst. |
| ISBN: | 3642376444 9783642376443 |
Staff View
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Record in the Search Index
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| adam_text | |
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| author | Felser, Georg 1965- |
| author_GND | (DE-588)115398724 |
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| bvnumber | BV042970569 |
| classification_rvk | CW 7500 |
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| dewey-full | 659.1019 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1019 |
| dewey-search | 659.1019 |
| dewey-sort | 3659.1019 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
| edition | 4., erw. und vollst. überarb. Aufl. |
| format | Book |
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| indexdate | 2024-08-03T02:45:03Z |
| institution | BVB |
| isbn | 3642376444 9783642376443 |
| language | German |
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| physical | XVII, 487 S. Ill., graph. Darst. |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Springer |
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| series2 | Lehrbuch |
| spelling | Felser, Georg 1965- Verfasser (DE-588)115398724 aut Werbe- und Konsumentenpsychologie Georg Felser 4., erw. und vollst. überarb. Aufl. Berlin ; Heidelberg Springer 2015 XVII, 487 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Lehrbuch Literaturverz. S. 441 - 479 Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Psychologie (DE-588)4047704-6 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Verbraucher (DE-588)4062632-5 s Psychologie (DE-588)4047704-6 s DE-604 Werbepsychologie (DE-588)4140889-5 s Erscheint auch als Online-Ausgabe 978-3-642-37645-0 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4327363&prov=M&dok_var=1&dok_ext=htm Inhaltstext |
| spellingShingle | Felser, Georg 1965- Werbe- und Konsumentenpsychologie Werbepsychologie (DE-588)4140889-5 gnd Psychologie (DE-588)4047704-6 gnd Verbraucher (DE-588)4062632-5 gnd |
| subject_GND | (DE-588)4140889-5 (DE-588)4047704-6 (DE-588)4062632-5 (DE-588)4123623-3 |
| title | Werbe- und Konsumentenpsychologie |
| title_auth | Werbe- und Konsumentenpsychologie |
| title_exact_search | Werbe- und Konsumentenpsychologie |
| title_full | Werbe- und Konsumentenpsychologie Georg Felser |
| title_fullStr | Werbe- und Konsumentenpsychologie Georg Felser |
| title_full_unstemmed | Werbe- und Konsumentenpsychologie Georg Felser |
| title_short | Werbe- und Konsumentenpsychologie |
| title_sort | werbe und konsumentenpsychologie |
| topic | Werbepsychologie (DE-588)4140889-5 gnd Psychologie (DE-588)4047704-6 gnd Verbraucher (DE-588)4062632-5 gnd |
| topic_facet | Werbepsychologie Psychologie Verbraucher Lehrbuch |
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