Customer Relationship Management using Business Intelligence:
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Bibliographic Details
Main Author: Sturdy, Graham (Author)
Format: Electronic eBook
Language:English
Published: Newcastle upon Tyne Cambridge Scholars Publishing 2012
Subjects:
Online Access:Volltext
Item Description:Description based upon print version of record
This is an important text for all students and practitioners of Business Intelligence (BI) and Customer Relationship Management (CRM). It provides a comprehensive resource for understanding and implementing Enterprise Resource Planning (ERP) and BI solutions Otherin the organisational context. It provides an in-depth coverage of all key areas relating to the implementation of ERP and BI systems. It provides unique practical guidance on implementing ERP and BI strategies as formulated by the au..
Includes bibliographical references (p. [345]-381) and index
Physical Description:1 Online-Ressource (415 p.)
ISBN:9781443842976
1443842974

There is no print copy available.

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