Sports event management the Caribbean experience (Ashgate Pub., 2011)
Includes bibliographical references and index
Part I. Introduction -- - 1. Staging Sports Events -- - Part II. Event Impacts Assessment -- - 2. A Critical Socio-Economic Assessment of the ICC World Cup Cricket -- - 3. Greening of Events -- - 4. Leveraging Community Tourism using Sports Events -- - 5. Intent versus Reality -- - 6. The Social and Cultural Consequences of Cricket World Cup 2007 -- - 7. Cricket, Lovely Cricket? The Views of Urban Locals and their Participation in Sports Tourism -- - Part III. Event Logistics and Marketing -- - 8. Work of the Sports Agronomy Team (SAT) for Cricket World Cup 2007 -- - 9. Accommodating Spectators -- - 10. Image, Logo, Brand and Nation -- - 11. A Look at the Watching Friends and Relatives Market Segment at the 2007 Cricket World Cup -- - Part IV. Conclusion -- - 12. Creating a Sports Event Legacy in the Caribbean -- - Bibliography -- - Index
"Exploring sports event management from a Caribbean, small island developing state perspective, this volume uses the events of the recently held Cricket World Cup 2007 (CWC 2007) as a launching pad for identifying best practices and the way forward. The CWC 2007 was the first time in any sport, a World Cup was staged in nine independent countries. None of the Caribbean territories hosting a match has a population larger than Jamaica's 3.4 million; most have less than a quarter of a million people; economies are small and infrastructure limited. The hosting of this event produced significant lessons that the region and the world can learn from concerning sports event management."--EBL book details