Rethink, reinvent, reposition: 12 strategies to renew your business and boost your bottom line
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Bibliographic Details
Main Author: Hopf, Leo (Author)
Format: Electronic eBook
Language:English
Published: Avon, Mass. Adams Business c2010
Subjects:
Online Access:Volltext
Item Description:Includes bibliographical references and index
Twelve strategies for organizational renewal -- The renewal process -- Developing a short list of renewal candidates -- Committing to the reinvention effort -- Structuring your reinvention phase -- Coming to grips with the twelve renewal strategies -- Choosing the best renewal alternative -- Making the transition to the new business model -- Avoiding traps along the way -- Building renewal capabilities in the next generation of leaders
Offers tactics for engineering a breakout business, including how to repackage products to make them seem original, the best way to shift business to the next hot thing, ways to attract new customers, and how to enter new markets
Physical Description:1 Online-Ressource (xxv, 243 p.)
ISBN:9781440507861
1440507864
9781605500249
1605500240

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