Creating a sustainable brand: a guide to growing the sustainability top line
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oxford
Dō Sustainability
2014
|
| Series: | DōShorts
|
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Reference Abstract; About the Author; Acknowledgments; PART 1; The Changing World of a Sustainable Brand; 1. The search for a sustainable brand; 2. The changing world of sustainability; 3. The pesky consumer; 4. Changing consumer behavior; 5. The need for brand transformation; PART 2; The Birth of a Brand; 1. (Sustainable) brand development; 2. Line extension; 3. Brand extension; 4. Multi-brands; 5. New brands; PART 3; The Anatomy of a Sustainable Brand; 1. A touch of product and a pinch of brand; 2. Product sustainability; 3. Sustainability branding; 4. The Sustainable Brand Model; 5. Final thoughts Sustainable brands may have started as 'doing less harm', but brands today are supported by over a decade of phenomenal changes in sustainability. Today's sustainable brands are looking for the holy grail of sustainability -- a fusion of products and branding that can actually drive sustainability and also grow the business top line. This guide by sustainable brand expert Henk Campher is the model for building a sustainable brand that will help you get there |
| Physical Description: | 1 Online-Ressource (81 pages) |
| ISBN: | 9781910174074 1910174076 9781910174081 1910174084 9781910174067 |
Staff View
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:14:04Z |
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| spelling | Campher, Henk Verfasser aut Creating a sustainable brand a guide to growing the sustainability top line Henk Campher Oxford Dō Sustainability 2014 1 Online-Ressource (81 pages) txt rdacontent c rdamedia cr rdacarrier DōShorts Reference Abstract; About the Author; Acknowledgments; PART 1; The Changing World of a Sustainable Brand; 1. The search for a sustainable brand; 2. The changing world of sustainability; 3. The pesky consumer; 4. Changing consumer behavior; 5. The need for brand transformation; PART 2; The Birth of a Brand; 1. (Sustainable) brand development; 2. Line extension; 3. Brand extension; 4. Multi-brands; 5. New brands; PART 3; The Anatomy of a Sustainable Brand; 1. A touch of product and a pinch of brand; 2. Product sustainability; 3. Sustainability branding; 4. The Sustainable Brand Model; 5. Final thoughts Sustainable brands may have started as 'doing less harm', but brands today are supported by over a decade of phenomenal changes in sustainability. Today's sustainable brands are looking for the holy grail of sustainability -- a fusion of products and branding that can actually drive sustainability and also grow the business top line. This guide by sustainable brand expert Henk Campher is the model for building a sustainable brand that will help you get there BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Branding (Marketing) fast Customer loyalty fast Relationship marketing fast Sustainability fast Wirtschaft Relationship marketing Branding (Marketing) Customer loyalty Sustainability http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=779630 Aggregator Volltext |
| spellingShingle | Campher, Henk Creating a sustainable brand a guide to growing the sustainability top line BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Branding (Marketing) fast Customer loyalty fast Relationship marketing fast Sustainability fast Wirtschaft Relationship marketing Branding (Marketing) Customer loyalty Sustainability |
| title | Creating a sustainable brand a guide to growing the sustainability top line |
| title_auth | Creating a sustainable brand a guide to growing the sustainability top line |
| title_exact_search | Creating a sustainable brand a guide to growing the sustainability top line |
| title_full | Creating a sustainable brand a guide to growing the sustainability top line Henk Campher |
| title_fullStr | Creating a sustainable brand a guide to growing the sustainability top line Henk Campher |
| title_full_unstemmed | Creating a sustainable brand a guide to growing the sustainability top line Henk Campher |
| title_short | Creating a sustainable brand |
| title_sort | creating a sustainable brand a guide to growing the sustainability top line |
| title_sub | a guide to growing the sustainability top line |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Branding (Marketing) fast Customer loyalty fast Relationship marketing fast Sustainability fast Wirtschaft Relationship marketing Branding (Marketing) Customer loyalty Sustainability |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Branding (Marketing) Customer loyalty Relationship marketing Sustainability Wirtschaft |
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