Unleashing innovation: how Whirlpool transformed an industry
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Bibliographic Details
Main Author: Snyder, Nancy Tennant (Author)
Format: Electronic eBook
Language:English
Published: San Francisco Jossey-Bass c2008
Edition:1st ed
Subjects:
Online Access:Volltext
Buchcover
Item Description:Includes bibliographical references (p. 299-231) and index
Unleashing Innovation: How Whirlpool Transformed an Industry; Contents; Foreword; Preface; Origins; Introduction; Whirlpool in an Unlikely Space; How Embedded Innovation Makes Whirlpool Unique; Testing Your Resolve; Part I: THE ANATOMY OF INNOVATION; Chapter 1: EMBEDDED INNOVATION IN ACTION; Chapter 2: STRUCTURING AND SUSTAINING INNOVATION; Part II: RATIONAL DRIVERS; Chapter 3: THE STRATEGIC ARCHITECTURE; Chapter 4: MANAGEMENT SYSTEMS; Chapter 5: THE INNOVATION MACHINE; Chapter 6: INNOVATORS AND INNOVATION MENTORS; Chapter 7: MANAGING EXECUTION AND RESULTS; Part III: EMOTIONAL DRIVERS.
In publications such as BusinessWeek and Fast Company, the media have celebrated Whirlpool's transformation into a leading-edge innovator and Nancy Tennant Snyder's role as chief innovation officer. Ten years after this remarkable transformation, Unleashing Innovation tells the inside story of one of the most successful innovation turnarounds in American history. Nancy Tennant Snyder and coauthor Deborah L. Duarte reveal how Whirlpool undertook one of the largest change efforts in corporate history and show how innovation was embedded throughout the company, which ultimately lead to bottom-li
Physical Description:1 Online-Ressource (xxiv, 244 p.)
ISBN:9780470374412
0470374411

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