Motivating the "what's in it for me?" workforce manage across the generational divide and increase profits - Marston, Cam (J. Wiley & Sons, 2007)
Includes bibliographical references (pages 207-214) and index
Advance praise for Motivating the ''What's In It For Me?'' Workforce. ''The information on leading and managing generations found in this book is invaluable to all executives today. The war for talent has become increasingly fierce. Attracting and retaining this talent is critical to a successful global company