Advertising at war: business, consumers, and government in the 1940s
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Urbana
University of Illinois Press
©2012
|
| Schriftenreihe: | History of communication
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and index Prelude to war -- Advertising navigates the defense economy -- The initial year of the Advertising Council -- The consumer movement's return -- Advertising, Washington, and the renamed War Advertising Council -- The increasing role of the War Advertising Council -- Peace and the reconversion of the Advertising Council Inger L. Stole challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. She suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. Using archival sources, newspapers accounts, and trade publications, Stole demonstrates that the postwar climate of political intolerance and reverence for free enterprise quashed critical investigations into the advertising industry. While advertising could be criticized or lampooned, the institution itself became inviolable |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 0252094239 9780252094231 025203712X 9780252037122 9781283712613 128371261X 9780252078651 0252078659 |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Stole, Inger L. |
| author_facet | Stole, Inger L. |
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| author_sort | Stole, Inger L. |
| author_variant | i l s il ils |
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| bvnumber | BV042969003 |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)818727270 (DE-599)BVBBV042969003 |
| dewey-full | 940.54/88973 |
| dewey-hundreds | 900 - History & geography |
| dewey-ones | 940 - History of Europe |
| dewey-raw | 940.54/88973 |
| dewey-search | 940.54/88973 |
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| discipline | Geschichte |
| era | 1900 - 1999 fast Geschichte 1900-2000 Geschichte 1940-1950 gnd |
| era_facet | 1900 - 1999 Geschichte 1900-2000 Geschichte 1940-1950 |
| format | Electronic eBook |
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| id | DE-604.BV042969003 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:14:03Z |
| institution | BVB |
| isbn | 0252094239 9780252094231 025203712X 9780252037122 9781283712613 128371261X 9780252078651 0252078659 |
| language | English |
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| spelling | Stole, Inger L. Verfasser aut Advertising at war business, consumers, and government in the 1940s Inger L. Stole Urbana University of Illinois Press ©2012 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier History of communication Includes bibliographical references and index Prelude to war -- Advertising navigates the defense economy -- The initial year of the Advertising Council -- The consumer movement's return -- Advertising, Washington, and the renamed War Advertising Council -- The increasing role of the War Advertising Council -- Peace and the reconversion of the Advertising Council Inger L. Stole challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. She suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. Using archival sources, newspapers accounts, and trade publications, Stole demonstrates that the postwar climate of political intolerance and reverence for free enterprise quashed critical investigations into the advertising industry. While advertising could be criticized or lampooned, the institution itself became inviolable Advertising Council / History Advertising Council fast World War / (1939-1945) fast Advertising Council History Advertising Council (DE-588)5030762-9 gnd rswk-swf 1900 - 1999 fast Geschichte 1900-2000 Geschichte 1940-1950 gnd rswk-swf HISTORY / Military / World War II. bisacsh LANGUAGE ARTS & DISCIPLINES / Communication Studies bisacsh Advertising fast Corporations / Public relations fast Propaganda fast Geschichte Weltkrieg (1939-1945) Advertising United States History 20th century World War, 1939-1945 United States Propaganda Corporations Public relations United States History 20th century Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherschutz (DE-588)4117338-7 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Verbraucherverhalten (DE-588)4062644-1 s Verbraucherschutz (DE-588)4117338-7 s Advertising Council (DE-588)5030762-9 b Geschichte 1940-1950 z 1\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=569530 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Stole, Inger L. Advertising at war business, consumers, and government in the 1940s Advertising Council / History Advertising Council fast World War / (1939-1945) fast Advertising Council History Advertising Council (DE-588)5030762-9 gnd HISTORY / Military / World War II. bisacsh LANGUAGE ARTS & DISCIPLINES / Communication Studies bisacsh Advertising fast Corporations / Public relations fast Propaganda fast Geschichte Weltkrieg (1939-1945) Advertising United States History 20th century World War, 1939-1945 United States Propaganda Corporations Public relations United States History 20th century Verbraucherverhalten (DE-588)4062644-1 gnd Verbraucherschutz (DE-588)4117338-7 gnd |
| subject_GND | (DE-588)5030762-9 (DE-588)4062644-1 (DE-588)4117338-7 (DE-588)4078704-7 |
| title | Advertising at war business, consumers, and government in the 1940s |
| title_auth | Advertising at war business, consumers, and government in the 1940s |
| title_exact_search | Advertising at war business, consumers, and government in the 1940s |
| title_full | Advertising at war business, consumers, and government in the 1940s Inger L. Stole |
| title_fullStr | Advertising at war business, consumers, and government in the 1940s Inger L. Stole |
| title_full_unstemmed | Advertising at war business, consumers, and government in the 1940s Inger L. Stole |
| title_short | Advertising at war |
| title_sort | advertising at war business consumers and government in the 1940s |
| title_sub | business, consumers, and government in the 1940s |
| topic | Advertising Council / History Advertising Council fast World War / (1939-1945) fast Advertising Council History Advertising Council (DE-588)5030762-9 gnd HISTORY / Military / World War II. bisacsh LANGUAGE ARTS & DISCIPLINES / Communication Studies bisacsh Advertising fast Corporations / Public relations fast Propaganda fast Geschichte Weltkrieg (1939-1945) Advertising United States History 20th century World War, 1939-1945 United States Propaganda Corporations Public relations United States History 20th century Verbraucherverhalten (DE-588)4062644-1 gnd Verbraucherschutz (DE-588)4117338-7 gnd |
| topic_facet | Advertising Council / History Advertising Council World War / (1939-1945) Advertising Council History HISTORY / Military / World War II. LANGUAGE ARTS & DISCIPLINES / Communication Studies Advertising Corporations / Public relations Propaganda Geschichte Weltkrieg (1939-1945) Advertising United States History 20th century World War, 1939-1945 United States Propaganda Corporations Public relations United States History 20th century Verbraucherverhalten Verbraucherschutz USA |
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