Creating market insight: how firms create value from market understanding
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Bibliographic Details
Main Author: Smith, Brian D., (Brian David) (Author)
Format: Electronic eBook
Language:English
Published: Chichester, England John Wiley & Sons c2008
Subjects:
Online Access:Volltext
Item Description:Includes bibliographical references (p. [303]-307) and indexes
Physical Description:1 Online-Ressource (ix, 318 p.)
ISBN:9780470773062
0470773065

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