Billion-dollar branding: brand your small business like a big-business and make great things happen
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
MJ
c2013, [i.e. 2012]
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| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Ask 10 people what branding is. You'll get 10 different answers. Mainly, those answers will be about things like logos, colors, fonts, jingles, or ads. The only apparent truth: Branding is the single most misunderstood concept in American marketing. But for the businesses who understand brand, life becomes much easier --- and much more profitable The problem with brand -- What is brand really? -- The shining brand on the hill -- The sound of a one-man brand laughing all the way to the bank -- The power of one -- Brand, rinse, repeat -- Putting a fire in the small business brand -- Brand : hard work, fear & loathing -- Brand : to thine own self be true -- Who's buying you? -- Fear and joy at the intersection of your brand -- Once upon a brand -- From defining to refining |
| Physical Description: | 1 Online-Ressource (xv, 191 p.) |
| ISBN: | 9781614482734 161448273X 9781614482727 1614482721 |
Staff View
MARC
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| id | DE-604.BV042968908 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:14:03Z |
| institution | BVB |
| isbn | 9781614482734 161448273X 9781614482727 1614482721 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028394775 |
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| physical | 1 Online-Ressource (xv, 191 p.) |
| psigel | ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2012 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | MJ |
| record_format | marc |
| spelling | Parker, Honey Verfasser aut Billion-dollar branding brand your small business like a big-business and make great things happen Honey Parker & Blaine Parker ; foreword by Dave Lakhani New York MJ c2013, [i.e. 2012] 1 Online-Ressource (xv, 191 p.) txt rdacontent c rdamedia cr rdacarrier Ask 10 people what branding is. You'll get 10 different answers. Mainly, those answers will be about things like logos, colors, fonts, jingles, or ads. The only apparent truth: Branding is the single most misunderstood concept in American marketing. But for the businesses who understand brand, life becomes much easier --- and much more profitable The problem with brand -- What is brand really? -- The shining brand on the hill -- The sound of a one-man brand laughing all the way to the bank -- The power of one -- Brand, rinse, repeat -- Putting a fire in the small business brand -- Brand : hard work, fear & loathing -- Brand : to thine own self be true -- Who's buying you? -- Fear and joy at the intersection of your brand -- Once upon a brand -- From defining to refining BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Brand name products fast Branding (Marketing) fast Marketing / Management fast Wirtschaft Branding (Marketing) Brand name products Marketing Management Advertising Parker, Blaine Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=525294 Aggregator Volltext |
| spellingShingle | Parker, Honey Billion-dollar branding brand your small business like a big-business and make great things happen BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Brand name products fast Branding (Marketing) fast Marketing / Management fast Wirtschaft Branding (Marketing) Brand name products Marketing Management Advertising |
| title | Billion-dollar branding brand your small business like a big-business and make great things happen |
| title_auth | Billion-dollar branding brand your small business like a big-business and make great things happen |
| title_exact_search | Billion-dollar branding brand your small business like a big-business and make great things happen |
| title_full | Billion-dollar branding brand your small business like a big-business and make great things happen Honey Parker & Blaine Parker ; foreword by Dave Lakhani |
| title_fullStr | Billion-dollar branding brand your small business like a big-business and make great things happen Honey Parker & Blaine Parker ; foreword by Dave Lakhani |
| title_full_unstemmed | Billion-dollar branding brand your small business like a big-business and make great things happen Honey Parker & Blaine Parker ; foreword by Dave Lakhani |
| title_short | Billion-dollar branding |
| title_sort | billion dollar branding brand your small business like a big business and make great things happen |
| title_sub | brand your small business like a big-business and make great things happen |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Brand name products fast Branding (Marketing) fast Marketing / Management fast Wirtschaft Branding (Marketing) Brand name products Marketing Management Advertising |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Advertising Brand name products Branding (Marketing) Marketing / Management Wirtschaft Marketing Management |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=525294 |
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