Pricing with confidence: 10 ways to stop leaving money on the table
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Bibliographic Details
Main Author: Holden, Reed K. (Author)
Format: Electronic eBook
Language:English
Published: Hoboken, NJ Wiley ©2008
Subjects:
Online Access:Volltext
Item Description:Includes bibliographical references and index
PRICING WITH CONFIDENCE: 10 WAYS TO STOP LEAVING MONEY ON THE TABLE; CONTENTS; ACKNOWLEDGMENTS; INTRODUCTION: WHY PRICING IS SO HARD AND WHY MOST COMPANIES MESS IT UP; Rule One: Replace the Discounting Habit with a Little Arrogance; Rule Two: Understand the Value You Offer to Your Customer; Rule Three: Apply One of Three Simple Pricing Strategies; Rule Four: Play Better Poker with Customers; Rule Five: Price to Increase Profits; Rule Six: Add New Products and Services that Give You Negotiating Flexibility and Growth; Rule Seven: Force Your Competitor to React to Your Pricing
Bad pricing is a great way to destroy your company's value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The author
Physical Description:1 Online-Ressource (xxxi, 208 pages)
ISBN:047025923X
9780470259238

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