The ultimate marketing toolkit ads that attract customers, brochures that create buzz, Web sites that wow - Peters, Paula (Adams Media, 2009)
Previous ed.: 2006. - Includes index
From e-mail to YouTube, Facebook to webvertising--the tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most cutting-edge techniques
Cover; Book Title; Copyright; Contents; Introduction: Open Up Your Toolkit; Chapter 1: The Thirty-Second Sound Bite; Chapter 2: The Unique Logo; Chapter 3: The Tag Line; Chapter 4: The Business Card; Chapter 5: The Letterhead; Chapter 6: The Bio; Chapter 7: The Introductory Letter; Chapter 8: The Postcard; Chapter 9: The Press Release; Chapter 10: The Ad; Chapter 11: The Brochure; Chapter 12: The Web Site; Chapter 13: The Newsletter; Chapter 14: When To Hire A Professional; Samples; Permissions And Credits; Index