The creative professional's guide to money - Benun, Ilise (HOW Books, 2011)
"How to think about it. How to talk about it. How to manage it."
Includes bibliographical references and index
How to think about it -- The business mind-set -- Setting goals before prices -- Setting your prices -- Pricing strategies -- Positioning your price -- How to talk about it -- Finding and qualifying your prospects -- Broaching the topic of money -- Talking price and negotiation -- Confidently closing the sale -- Getting paid -- How to manage it -- Money basics -- Profitability and metrics -- Requests for proposals -- Negotiating the contract