Luxury China: market opportunities and potential
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore
John Wiley & Sons (Asia)
2010
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references (pages 241-243) and index Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from 2 billion this year to nearly 12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers-particularly professionals in advertising, marketing, and the luxury bra |
| Beschreibung: | 1 Online-Ressource (xvii, 251 pages) |
| ISBN: | 9781118181607 1118181603 9781118181546 1118181549 9780470823415 0470823410 |
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| 500 | |a A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from 2 billion this year to nearly 12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers-particularly professionals in advertising, marketing, and the luxury bra | ||
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Datensatz im Suchindex
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| any_adam_object | |
| author | Chevalier, Michel |
| author_facet | Chevalier, Michel |
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| building | Verbundindex |
| bvnumber | BV042968011 |
| collection | ZDB-4-EBA ZDB-4-EBU |
| ctrlnum | (OCoLC)775360857 (DE-599)BVBBV042968011 |
| dewey-full | 658.800951 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.800951 |
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| language | English |
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| spelling | Chevalier, Michel Verfasser aut Luxury China market opportunities and potential Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano Singapore John Wiley & Sons (Asia) 2010 1 Online-Ressource (xvii, 251 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages 241-243) and index Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from 2 billion this year to nearly 12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers-particularly professionals in advertising, marketing, and the luxury bra BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Consumer behavior fast Luxury fast Wirtschaft Consumer behavior China Consumer behavior China Case studies Luxury Luxusgut (DE-588)4192138-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf China (DE-588)4009937-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content China (DE-588)4009937-4 g Luxusgut (DE-588)4192138-0 s Verbraucherverhalten (DE-588)4062644-1 s Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 Lu, Pierre Xiao Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=405489 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Chevalier, Michel Luxury China market opportunities and potential BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Consumer behavior fast Luxury fast Wirtschaft Consumer behavior China Consumer behavior China Case studies Luxury Luxusgut (DE-588)4192138-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4192138-0 (DE-588)4120697-6 (DE-588)4062644-1 (DE-588)4009937-4 (DE-588)4522595-3 |
| title | Luxury China market opportunities and potential |
| title_auth | Luxury China market opportunities and potential |
| title_exact_search | Luxury China market opportunities and potential |
| title_full | Luxury China market opportunities and potential Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano |
| title_fullStr | Luxury China market opportunities and potential Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano |
| title_full_unstemmed | Luxury China market opportunities and potential Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano |
| title_short | Luxury China |
| title_sort | luxury china market opportunities and potential |
| title_sub | market opportunities and potential |
| topic | BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Consumer behavior fast Luxury fast Wirtschaft Consumer behavior China Consumer behavior China Case studies Luxury Luxusgut (DE-588)4192138-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | BUSINESS & ECONOMICS / Distribution BUSINESS & ECONOMICS / Marketing / General Consumer behavior Luxury Wirtschaft Consumer behavior China Consumer behavior China Case studies Luxusgut Marketingstrategie Verbraucherverhalten China Fallstudiensammlung |
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