Advertising in developing and emerging countries: the economic, political and social context
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Farnham, England
Gower
c2011
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and index pt. 1. Africa and the Middle East -- pt. 2. Asia -- pt. 3. Europe -- pt. 4. South America -- pt. 5. Cross-cultural exploration : North America and others "This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the consequences of its development from democratization to privatization to cultural hegemony. Emmanuel C. Alozie has put together an essential and unique book for scholars and students of public relations, advertising, marketing, media and international studies, as well as practitioners, those teaching and undertaking professional courses, and researchers in this critical field"--Provided by publisher |
| Beschreibung: | 1 Online-Ressource (xviii, 327 p.) |
| ISBN: | 9780566091759 0566091755 |
Internformat
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| 300 | |a 1 Online-Ressource (xviii, 327 p.) | ||
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| 500 | |a Includes bibliographical references and index | ||
| 500 | |a pt. 1. Africa and the Middle East -- pt. 2. Asia -- pt. 3. Europe -- pt. 4. South America -- pt. 5. Cross-cultural exploration : North America and others | ||
| 500 | |a "This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the consequences of its development from democratization to privatization to cultural hegemony. Emmanuel C. Alozie has put together an essential and unique book for scholars and students of public relations, advertising, marketing, media and international studies, as well as practitioners, those teaching and undertaking professional courses, and researchers in this critical field"--Provided by publisher | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 4 | |a Entwicklungsländer | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Advertising |z Developing countries | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
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| 651 | 7 | |a Entwicklungsländer |0 (DE-588)4014954-7 |2 gnd |9 rswk-swf | |
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Datensatz im Suchindex
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| dewey-full | 659.109172/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.109172/4 |
| dewey-search | 659.109172/4 |
| dewey-sort | 3659.109172 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| geographic | Entwicklungsländer (DE-588)4014954-7 gnd |
| geographic_facet | Entwicklungsländer |
| id | DE-604.BV042967158 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:14:00Z |
| institution | BVB |
| isbn | 9780566091759 0566091755 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028393026 |
| oclc_num | 743204146 |
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| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (xviii, 327 p.) |
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| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Gower |
| record_format | marc |
| spelling | Advertising in developing and emerging countries the economic, political and social context edited by Emmanuel C. Alozie Farnham, England Gower c2011 1 Online-Ressource (xviii, 327 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index pt. 1. Africa and the Middle East -- pt. 2. Asia -- pt. 3. Europe -- pt. 4. South America -- pt. 5. Cross-cultural exploration : North America and others "This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the consequences of its development from democratization to privatization to cultural hegemony. Emmanuel C. Alozie has put together an essential and unique book for scholars and students of public relations, advertising, marketing, media and international studies, as well as practitioners, those teaching and undertaking professional courses, and researchers in this critical field"--Provided by publisher BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Entwicklungsländer Wirtschaft Advertising Developing countries Werbung (DE-588)4065541-6 gnd rswk-swf Globalisierung (DE-588)4557997-0 gnd rswk-swf Entwicklungsländer (DE-588)4014954-7 gnd rswk-swf Werbung (DE-588)4065541-6 s Globalisierung (DE-588)4557997-0 s Entwicklungsländer (DE-588)4014954-7 g DE-604 Alozie, Emmanuel C. Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 978-0-566-09174-2 Erscheint auch als Druck-Ausgabe, Hardcover 0-566-09174-7 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=398278 Aggregator Volltext |
| spellingShingle | Advertising in developing and emerging countries the economic, political and social context BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Entwicklungsländer Wirtschaft Advertising Developing countries Werbung (DE-588)4065541-6 gnd Globalisierung (DE-588)4557997-0 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4557997-0 (DE-588)4014954-7 |
| title | Advertising in developing and emerging countries the economic, political and social context |
| title_auth | Advertising in developing and emerging countries the economic, political and social context |
| title_exact_search | Advertising in developing and emerging countries the economic, political and social context |
| title_full | Advertising in developing and emerging countries the economic, political and social context edited by Emmanuel C. Alozie |
| title_fullStr | Advertising in developing and emerging countries the economic, political and social context edited by Emmanuel C. Alozie |
| title_full_unstemmed | Advertising in developing and emerging countries the economic, political and social context edited by Emmanuel C. Alozie |
| title_short | Advertising in developing and emerging countries |
| title_sort | advertising in developing and emerging countries the economic political and social context |
| title_sub | the economic, political and social context |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Entwicklungsländer Wirtschaft Advertising Developing countries Werbung (DE-588)4065541-6 gnd Globalisierung (DE-588)4557997-0 gnd |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Advertising Entwicklungsländer Wirtschaft Advertising Developing countries Werbung Globalisierung |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=398278 |
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