Social media marketing: an hour a day
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Bibliographic Details
Main Author: Evans, Dave (Author)
Format: Electronic eBook
Language:English
Published: Indianapolis, Ind. Wiley ©2008
Series:Serious skills
Subjects:
Online Access:Volltext
Item Description:Includes bibliographical references and index
Part I: The Foundation of Social Media -- pt. II: Month 1: Prepare for Social Marketing -- pt. III: Month 2: Social Media Channels -- pt. IV: Month 3: Complete Your Plan -- Appendix A: Worksheets -- Appendix B: Additional Social Media Resources
"If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube"--Resource description page
Physical Description:1 Online-Ressource (xxii, 409 pages)
ISBN:9780470439319
0470439319

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