Social media marketing an hour a day - Evans, Dave (Wiley, 2008)
Includes bibliographical references and index
Part I: The Foundation of Social Media -- pt. II: Month 1: Prepare for Social Marketing -- pt. III: Month 2: Social Media Channels -- pt. IV: Month 3: Complete Your Plan -- Appendix A: Worksheets -- Appendix B: Additional Social Media Resources
"If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube"--Resource description page