The cool factor: building your brand's image through partnership marketing
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J.
Wiley
c2009
|
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Includes bibliographical references (p. 247-254) and index Dedication. Acknowledgments. About the Author. Introduction. -- Chapter One. The Birth of The Cool -- a 101 Primer. -- Chapter Two. The Prime Marketing Motivators -- Too Much of a Good or bad Thing? -- Chapter Three. Expanding Your Brand's Identity-Partnership Marketing Outside of Your Core Market. -- Chapter Four. We Will, We Will, Rock You -- Marketing to the "Big Beat". -- Chapter Five. The Recoding Industry -- An Endangered Species or Emerging Opportunity for Marketing Partnerships? -- Chapter Six. Product Placement-The Inside Story of Getting Your Brand into Movies and Television. -- Chapter Seven. Event Marketing-Reaching Your Core Demo One on One. -- Chapter Eight. Charitable Causes -- Doing Good Things for the Right Reasons. -- Chapter Nine. The Celebrity Quotient -- How to Wrangle It, and How to Deal with It When You Do. -- Chapter Ten. Promotions as an Excuse to Advertise -- But We Don't Really Need an Excuse, Do We? -- Chapter Eleven. California Dreaming -The Essence of "The Cool Factor" in Partnership Marketing. -- Chapter Twelve. Putting It All Together -- Real Time Examples. -- Chapter Thirteen. The Future of Partnership Marketing-Riding the Wave of a Trend and Not to Wiping Out |
| Physical Description: | 1 Online-Ressource (xxi, 266 p.) |
| ISBN: | 9780470403211 0470403217 |
Staff View
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| 500 | |a Dedication. Acknowledgments. About the Author. Introduction. -- Chapter One. The Birth of The Cool -- a 101 Primer. -- Chapter Two. The Prime Marketing Motivators -- Too Much of a Good or bad Thing? -- Chapter Three. Expanding Your Brand's Identity-Partnership Marketing Outside of Your Core Market. -- Chapter Four. We Will, We Will, Rock You -- Marketing to the "Big Beat". -- Chapter Five. The Recoding Industry -- An Endangered Species or Emerging Opportunity for Marketing Partnerships? -- Chapter Six. Product Placement-The Inside Story of Getting Your Brand into Movies and Television. -- Chapter Seven. Event Marketing-Reaching Your Core Demo One on One. -- Chapter Eight. Charitable Causes -- Doing Good Things for the Right Reasons. -- Chapter Nine. The Celebrity Quotient -- How to Wrangle It, and How to Deal with It When You Do. -- Chapter Ten. Promotions as an Excuse to Advertise -- But We Don't Really Need an Excuse, Do We? -- Chapter Eleven. California Dreaming -The Essence of "The Cool Factor" in Partnership Marketing. -- Chapter Twelve. Putting It All Together -- Real Time Examples. -- Chapter Thirteen. The Future of Partnership Marketing-Riding the Wave of a Trend and Not to Wiping Out | ||
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:14:00Z |
| institution | BVB |
| isbn | 9780470403211 0470403217 |
| language | English |
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| spelling | Breckenfeld, Del Verfasser aut The cool factor building your brand's image through partnership marketing Del Breckenfeld Hoboken, N.J. Wiley c2009 1 Online-Ressource (xxi, 266 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. 247-254) and index Dedication. Acknowledgments. About the Author. Introduction. -- Chapter One. The Birth of The Cool -- a 101 Primer. -- Chapter Two. The Prime Marketing Motivators -- Too Much of a Good or bad Thing? -- Chapter Three. Expanding Your Brand's Identity-Partnership Marketing Outside of Your Core Market. -- Chapter Four. We Will, We Will, Rock You -- Marketing to the "Big Beat". -- Chapter Five. The Recoding Industry -- An Endangered Species or Emerging Opportunity for Marketing Partnerships? -- Chapter Six. Product Placement-The Inside Story of Getting Your Brand into Movies and Television. -- Chapter Seven. Event Marketing-Reaching Your Core Demo One on One. -- Chapter Eight. Charitable Causes -- Doing Good Things for the Right Reasons. -- Chapter Nine. The Celebrity Quotient -- How to Wrangle It, and How to Deal with It When You Do. -- Chapter Ten. Promotions as an Excuse to Advertise -- But We Don't Really Need an Excuse, Do We? -- Chapter Eleven. California Dreaming -The Essence of "The Cool Factor" in Partnership Marketing. -- Chapter Twelve. Putting It All Together -- Real Time Examples. -- Chapter Thirteen. The Future of Partnership Marketing-Riding the Wave of a Trend and Not to Wiping Out BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand name products fast Branding (Marketing) fast Imagery (Psychology) fast Wirtschaft Branding (Marketing) Brand name products Imagery (Psychology) Erscheint auch als Druck-Ausgabe, Hardcover 0-470-37196-X Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-37196-1 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=246497 Aggregator Volltext |
| spellingShingle | Breckenfeld, Del The cool factor building your brand's image through partnership marketing BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand name products fast Branding (Marketing) fast Imagery (Psychology) fast Wirtschaft Branding (Marketing) Brand name products Imagery (Psychology) |
| title | The cool factor building your brand's image through partnership marketing |
| title_auth | The cool factor building your brand's image through partnership marketing |
| title_exact_search | The cool factor building your brand's image through partnership marketing |
| title_full | The cool factor building your brand's image through partnership marketing Del Breckenfeld |
| title_fullStr | The cool factor building your brand's image through partnership marketing Del Breckenfeld |
| title_full_unstemmed | The cool factor building your brand's image through partnership marketing Del Breckenfeld |
| title_short | The cool factor |
| title_sort | the cool factor building your brand s image through partnership marketing |
| title_sub | building your brand's image through partnership marketing |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand name products fast Branding (Marketing) fast Imagery (Psychology) fast Wirtschaft Branding (Marketing) Brand name products Imagery (Psychology) |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Brand name products Branding (Marketing) Imagery (Psychology) Wirtschaft |
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