APA (7th ed.) Citation

Breckenfeld, D. (2009). The cool factor: Building your brand's image through partnership marketing. Wiley.

Chicago Style (17th ed.) Citation

Breckenfeld, Del. The Cool Factor: Building Your Brand's Image Through Partnership Marketing. Hoboken, N.J: Wiley, 2009.

MLA (9th ed.) Citation

Breckenfeld, Del. The Cool Factor: Building Your Brand's Image Through Partnership Marketing. Wiley, 2009.