How to market, advertise, and promote your business or service in your own backyard - Egelhoff, Tom (John Wiley & Sons, 2008)
Includes index
How to Market, Advertise, and Promote Your Business or Service in Your Own Backyard; CONTENTS; FOREWORD; Preface: Why You Need This Book; ACKNOWLEDGMENTS; Introduction: Small Town 101; Chapter 1: The Small Town Marketing Plan; Chapter 2: Step 1: Business Resume: Who Are You?; Chapter 3: Step 2: SWOT?; Chapter 4: Step 3: Sales Forecasting; Chapter 5: Step 4: Who and Where Are Your Customers?; Chapter 6: Step 5: How to Create Your Plan and Make It Work; Chapter 7: Step 6: How to Position Your Business; Chapter 8: How to Create an Advertising Plan in Your Own Backyard
When it comes to promoting a business, what works for the world's biggest companies isn't always the right fit for local small businesses. Small business owners don't have the money to waste trying ineffective tactics. In this handy guide, small business owners will discover tried-and-true tactics that get big results on small budgets. How to Market, Advertise, and Promote Your Business or Service in Your Own Backyard provides a detailed, ten-step plan for creating a successful, affordable marketing campaign. Written by a small-town business owner who has been through it all, this is the ultim