The Designer's Guide To Marketing And Pricing: How To Win Clients And What To Charge Them
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
F+W Media
2010
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| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Cover; Copyright; ACKNOWLEDGMENTS; ABOUT THE AUTHORS; ABOUT MARKETING MENTOR; CONTENTS; FOREWORD; PART ONE: MARKETING; CHAPTER 1: WHO IS MY MARKET?; CHAPTER 2: HOW CAN I FIND CLIENTS AND PROSPECTS?; CHAPTER 3: HOW SHOULD I PRESENT MYSELF?; CHAPTER 4: WHICH MARKETING TOOLS SHOULD I USE?; CHAPTER 5: WHAT SHOULD I SAY IN PERSON, ON THE PHONE AND ONLINE?; CHAPTER 6: HOW SHOULD I FOLLOW UP?; PART TWO: PRICING; CHAPTER 7: HOW DO I MANAGE MY MONEY?; CHAPTER 8: WHAT SHOULD I CHARGE?; CHAPTER 9: HOW DO I TALK ABOUT MONEY?; CHAPTER 10: WHAT SHOULD BE IN MY PROPOSAL? Chapter 11: what should be in my contract?chapter 12: how should i grow my business?; resources; index The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business--and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services. This book shows you how to:learn which marketing tools are most effective and how to use themcreate a smart marketing plan that reflects your financial goalsplan small actionable step |
| Physical Description: | 1 Online-Ressource (290 pages) |
| ISBN: | 9781440313288 1440313288 9781440325168 1440325162 |
Staff View
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| id | DE-604.BV042967008 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:14:00Z |
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| language | English |
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| spelling | Benun, Ilise Verfasser aut The Designer's Guide To Marketing And Pricing How To Win Clients And What To Charge Them F+W Media 2010 1 Online-Ressource (290 pages) txt rdacontent c rdamedia cr rdacarrier Cover; Copyright; ACKNOWLEDGMENTS; ABOUT THE AUTHORS; ABOUT MARKETING MENTOR; CONTENTS; FOREWORD; PART ONE: MARKETING; CHAPTER 1: WHO IS MY MARKET?; CHAPTER 2: HOW CAN I FIND CLIENTS AND PROSPECTS?; CHAPTER 3: HOW SHOULD I PRESENT MYSELF?; CHAPTER 4: WHICH MARKETING TOOLS SHOULD I USE?; CHAPTER 5: WHAT SHOULD I SAY IN PERSON, ON THE PHONE AND ONLINE?; CHAPTER 6: HOW SHOULD I FOLLOW UP?; PART TWO: PRICING; CHAPTER 7: HOW DO I MANAGE MY MONEY?; CHAPTER 8: WHAT SHOULD I CHARGE?; CHAPTER 9: HOW DO I TALK ABOUT MONEY?; CHAPTER 10: WHAT SHOULD BE IN MY PROPOSAL? Chapter 11: what should be in my contract?chapter 12: how should i grow my business?; resources; index The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business--and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services. This book shows you how to:learn which marketing tools are most effective and how to use themcreate a smart marketing plan that reflects your financial goalsplan small actionable step Business BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Marketing fast Pricing fast Wirtschaft Marketing Pricing http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=417502 Aggregator Volltext |
| spellingShingle | Benun, Ilise The Designer's Guide To Marketing And Pricing How To Win Clients And What To Charge Them Business BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Marketing fast Pricing fast Wirtschaft Marketing Pricing |
| title | The Designer's Guide To Marketing And Pricing How To Win Clients And What To Charge Them |
| title_auth | The Designer's Guide To Marketing And Pricing How To Win Clients And What To Charge Them |
| title_exact_search | The Designer's Guide To Marketing And Pricing How To Win Clients And What To Charge Them |
| title_full | The Designer's Guide To Marketing And Pricing How To Win Clients And What To Charge Them |
| title_fullStr | The Designer's Guide To Marketing And Pricing How To Win Clients And What To Charge Them |
| title_full_unstemmed | The Designer's Guide To Marketing And Pricing How To Win Clients And What To Charge Them |
| title_short | The Designer's Guide To Marketing And Pricing |
| title_sort | the designer s guide to marketing and pricing how to win clients and what to charge them |
| title_sub | How To Win Clients And What To Charge Them |
| topic | Business BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Marketing fast Pricing fast Wirtschaft Marketing Pricing |
| topic_facet | Business BUSINESS & ECONOMICS / Distribution BUSINESS & ECONOMICS / Marketing / General Marketing Pricing Wirtschaft |
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