Persuasive signs: the semiotics of advertising
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Berlin
Mouton de Gruyter
2002
|
| Series: | Approaches to applied semiotics
4 |
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Includes bibliographical references (p. [175]-190) and index "Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form."--BOOK JACKET. Ch. I. - Advertising as social discourse - A schematic history of advertising - The semiotic approach to advertising - The role of semiotics in the advertising debate - Elements of semiotic analysis -- - Ch. II. - Creating recognizability for the product - Creating a signification system - Creating textuality - Using multiple media - Ad campaigns -- - Ch. III. - Creating textuality - Textuality - Connotation - Verbal techniques - Nonverbal techniques -- - Ch. IV. - Advertising and culture - Market testing the product's signification system - Advertising culture - The semiotic purview - App - Exercises for classroom or personal study use |
| Physical Description: | 1 Online-Ressource (xi, 193 p.) |
| ISBN: | 9783110888003 3110888009 3110173409 9783110173406 3110173417 9783110173413 |
Staff View
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Record in the Search Index
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| any_adam_object | |
| author | Beasley, Ron |
| author_facet | Beasley, Ron |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV042966899 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:59Z |
| institution | BVB |
| isbn | 9783110888003 3110888009 3110173409 9783110173406 3110173417 9783110173413 |
| language | English |
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| publisher | Mouton de Gruyter |
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| series2 | Approaches to applied semiotics |
| spelling | Beasley, Ron Verfasser aut Persuasive signs the semiotics of advertising by Ron Beasley, Marcel Danesi Berlin Mouton de Gruyter 2002 1 Online-Ressource (xi, 193 p.) txt rdacontent c rdamedia cr rdacarrier Approaches to applied semiotics 4 Includes bibliographical references (p. [175]-190) and index "Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form."--BOOK JACKET. Ch. I. - Advertising as social discourse - A schematic history of advertising - The semiotic approach to advertising - The role of semiotics in the advertising debate - Elements of semiotic analysis -- - Ch. II. - Creating recognizability for the product - Creating a signification system - Creating textuality - Using multiple media - Ad campaigns -- - Ch. III. - Creating textuality - Textuality - Connotation - Verbal techniques - Nonverbal techniques -- - Ch. IV. - Advertising and culture - Market testing the product's signification system - Advertising culture - The semiotic purview - App - Exercises for classroom or personal study use Publicité Signes et symboles Sémiotique Semiotiek gtt Reclame gtt Kultursemiotik swd Werbebotschaft swd Semiotik swd Werbesprache swd Massenmedien swd BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Semiotics fast Signs and symbols fast Wirtschaft Advertising Signs and symbols Semiotics Semiotik (DE-588)4054498-9 gnd rswk-swf Werbebotschaft (DE-588)4193382-5 gnd rswk-swf Werbesprache (DE-588)4065535-0 gnd rswk-swf Werbebotschaft (DE-588)4193382-5 s Semiotik (DE-588)4054498-9 s 1\p DE-604 Werbesprache (DE-588)4065535-0 s 2\p DE-604 Danesi, Marcel Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=558723 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Beasley, Ron Persuasive signs the semiotics of advertising Publicité Signes et symboles Sémiotique Semiotiek gtt Reclame gtt Kultursemiotik swd Werbebotschaft swd Semiotik swd Werbesprache swd Massenmedien swd BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Semiotics fast Signs and symbols fast Wirtschaft Advertising Signs and symbols Semiotics Semiotik (DE-588)4054498-9 gnd Werbebotschaft (DE-588)4193382-5 gnd Werbesprache (DE-588)4065535-0 gnd |
| subject_GND | (DE-588)4054498-9 (DE-588)4193382-5 (DE-588)4065535-0 |
| title | Persuasive signs the semiotics of advertising |
| title_auth | Persuasive signs the semiotics of advertising |
| title_exact_search | Persuasive signs the semiotics of advertising |
| title_full | Persuasive signs the semiotics of advertising by Ron Beasley, Marcel Danesi |
| title_fullStr | Persuasive signs the semiotics of advertising by Ron Beasley, Marcel Danesi |
| title_full_unstemmed | Persuasive signs the semiotics of advertising by Ron Beasley, Marcel Danesi |
| title_short | Persuasive signs |
| title_sort | persuasive signs the semiotics of advertising |
| title_sub | the semiotics of advertising |
| topic | Publicité Signes et symboles Sémiotique Semiotiek gtt Reclame gtt Kultursemiotik swd Werbebotschaft swd Semiotik swd Werbesprache swd Massenmedien swd BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Semiotics fast Signs and symbols fast Wirtschaft Advertising Signs and symbols Semiotics Semiotik (DE-588)4054498-9 gnd Werbebotschaft (DE-588)4193382-5 gnd Werbesprache (DE-588)4065535-0 gnd |
| topic_facet | Publicité Signes et symboles Sémiotique Semiotiek Reclame Kultursemiotik Werbebotschaft Semiotik Werbesprache Massenmedien BUSINESS & ECONOMICS / Advertising & Promotion Advertising Semiotics Signs and symbols Wirtschaft |
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