Your idea, inc 12 steps to building a million-dollar business - starting today! - Abrams, Sandy (Adams Media, 2010)
Includes index
Burt's Bees . . . Crocs . . . Facebook . . . Every time a new story about how some nobody from nowhere got rich producing some clever new product in his garage, you may think, Why can't I do that?
Seize your light bulb moment -- - Take the leap to becoming an entrepreneur -- - Bring your idea to life -- - Bootstrapping: make the most of your own resources -- - Understand legal issues -- - Manufacture your idea into a product -- - Create your executive office -- - Learn marketing 101 -- - Make the most of your marketing efforts -- - Find and sell to buyers -- - Prep for the trade show -- - Make your trade show debut -- - Maintain a life balance and look ahead
A blueprint for aspiring entrepreneurs shares strategies for finding a manufacturer to develop an idea, explains how to use Internet resources to attract a target audience, and provides tips for working trade shows and conventions