The marketing accountability imperative: driving superior returns on marketing investments
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
San Francisco
Jossey-Bass
c2009
|
| Edition: | 1st ed |
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Includes bibliographical references and index Part one: Untying the Gordian knot of marketing investment excellence -- Part two: Driving material performance improvements across the six value levers of marketing accountability -- Part three: Puttng care principles of marketing accountability to work inside your organization |
| Physical Description: | 1 Online-Ressource (xiv, 450 p.) |
| ISBN: | 9780470443798 0470443790 9780470443804 0470443804 |
Staff View
MARC
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Record in the Search Index
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| author | Dunn, Michael, (Michael Edward) |
| author_facet | Dunn, Michael, (Michael Edward) |
| author_role | aut |
| author_sort | Dunn, Michael, (Michael Edward) |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| indexdate | 2024-07-10T07:13:59Z |
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| isbn | 9780470443798 0470443790 9780470443804 0470443804 |
| language | English |
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| publisher | Jossey-Bass |
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| spelling | Dunn, Michael, (Michael Edward) Verfasser aut The marketing accountability imperative driving superior returns on marketing investments Michael E. Dunn with Chris Halsall 1st ed San Francisco Jossey-Bass c2009 1 Online-Ressource (xiv, 450 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Part one: Untying the Gordian knot of marketing investment excellence -- Part two: Driving material performance improvements across the six value levers of marketing accountability -- Part three: Puttng care principles of marketing accountability to work inside your organization BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing / Cost effectiveness fast Marketing / Management fast Wirtschaft Marketing Management Marketing Cost effectiveness Marketing (DE-588)4037589-4 gnd rswk-swf Effizienzmessung (DE-588)4151076-8 gnd rswk-swf Return on Investment (DE-588)4049628-4 gnd rswk-swf Kostenmanagement (DE-588)4323274-7 gnd rswk-swf Vertriebskosten (DE-588)4188106-0 gnd rswk-swf Vertriebskosten (DE-588)4188106-0 s Kostenmanagement (DE-588)4323274-7 s Return on Investment (DE-588)4049628-4 s 1\p DE-604 Marketing (DE-588)4037589-4 s Effizienzmessung (DE-588)4151076-8 s 2\p DE-604 Halsall, Chris Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 0-7879-9832-X Erscheint auch als Druck-Ausgabe, Hardcover 978-0-7879-9832-5 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=270791 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Dunn, Michael, (Michael Edward) The marketing accountability imperative driving superior returns on marketing investments BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing / Cost effectiveness fast Marketing / Management fast Wirtschaft Marketing Management Marketing Cost effectiveness Marketing (DE-588)4037589-4 gnd Effizienzmessung (DE-588)4151076-8 gnd Return on Investment (DE-588)4049628-4 gnd Kostenmanagement (DE-588)4323274-7 gnd Vertriebskosten (DE-588)4188106-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4151076-8 (DE-588)4049628-4 (DE-588)4323274-7 (DE-588)4188106-0 |
| title | The marketing accountability imperative driving superior returns on marketing investments |
| title_auth | The marketing accountability imperative driving superior returns on marketing investments |
| title_exact_search | The marketing accountability imperative driving superior returns on marketing investments |
| title_full | The marketing accountability imperative driving superior returns on marketing investments Michael E. Dunn with Chris Halsall |
| title_fullStr | The marketing accountability imperative driving superior returns on marketing investments Michael E. Dunn with Chris Halsall |
| title_full_unstemmed | The marketing accountability imperative driving superior returns on marketing investments Michael E. Dunn with Chris Halsall |
| title_short | The marketing accountability imperative |
| title_sort | the marketing accountability imperative driving superior returns on marketing investments |
| title_sub | driving superior returns on marketing investments |
| topic | BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing / Cost effectiveness fast Marketing / Management fast Wirtschaft Marketing Management Marketing Cost effectiveness Marketing (DE-588)4037589-4 gnd Effizienzmessung (DE-588)4151076-8 gnd Return on Investment (DE-588)4049628-4 gnd Kostenmanagement (DE-588)4323274-7 gnd Vertriebskosten (DE-588)4188106-0 gnd |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Distribution Marketing / Cost effectiveness Marketing / Management Wirtschaft Marketing Management Marketing Cost effectiveness Marketing Effizienzmessung Return on Investment Kostenmanagement Vertriebskosten |
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