APA (7th ed.) Citation

Dunn, M. (2009). The marketing accountability imperative: Driving superior returns on marketing investments. Jossey-Bass.

Chicago Style (17th ed.) Citation

Dunn, Michael. The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments. San Francisco: Jossey-Bass, 2009.

MLA (9th ed.) Citation

Dunn, Michael. The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments. Jossey-Bass, 2009.