Robert's rules of innovation a 10-step program for corporate survival - Brands, Robert F. (John Wiley & Sons, 2010)
Includes bibliographical references and index
Robert's Rules of Innovation: A 10-Step Program for Corporate Survival; Contents; Introduction; Chapter 1: Innovation, Survival, and the ''Aha!'' Moment; Chapter 2: The Innovator's Manifesto: Robert's Rules of Innovation; Chapter 3: The Innovation Audit: The Invaluable Discovery Process That Sets the Stage for Action; Chapter 4: Innovation Emancipation: Keys to Freeing Your Inner Innovator; Chapter 5: Innovation in the Time of Multinational Teams; Chapter 6: Patently Obvious: The Care and Feeding of Your Intellectual Property; Chapter 7: Innovation Implementation