Inside real innovation: how the right approach can move ideas from R & D to market-- and get the economy moving
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Bibliographic Details
Main Author: Fitzgerald, Eugene (Author)
Format: Electronic eBook
Language:English
Published: Singapore World Scientific ©2011
Subjects:
Online Access:Volltext
Item Description:This break-through innovation book gives a 'ground-floor' view of the innovation process. It is written by practitioners of innovation, whose expertise scales from universities to start-ups to corporations and governments, allowing the authors to avoid the usual high-level-only descriptions of generic innovation. Organized in three parts, the first part develops the detailed iterative innovation process and debunks the widely held concept of linear innovation (research->development->product) as the actual innovation process. With the reader armed with the true innovation process, the second pa
Physical Description:1 Online-Ressource (xii, 233 pages)
ISBN:9789814327992
9814327999
9789814327985
9814327980

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