Strategic planning in public relations: a practical guide
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London
Thorogood
2009
|
| Edition: | 2nd ed |
| Series: | Thorogood special briefing
|
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | This essential Report provides an introduction to the 'new' topic of strategic planning in public relations. The aim is to provide you with valuable tips and techniques to improve your PR and campaign planning The author; Cover; Contents; Chapter 1 What is strategic planning and why do we need it?; Chapter 2 The strategic planning process; Chapter 3 Getting out what you put in; Chapter 4 Understanding your audience; Chapter 5 Ensuring creativity lives up to the planning promise; Chapter 6 Measurement and evaluation as a planning tool; Chapter 7 Media Planning; Chapter 8 The pleasure of planning; Appendix Useful telephone numbers and website addresses |
| Physical Description: | 1 Online-Ressource (vi, 73 pages) |
| ISBN: | 9781854187154 1854187155 9781854186867 |
Staff View
MARC
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| 500 | |a The author; Cover; Contents; Chapter 1 What is strategic planning and why do we need it?; Chapter 2 The strategic planning process; Chapter 3 Getting out what you put in; Chapter 4 Understanding your audience; Chapter 5 Ensuring creativity lives up to the planning promise; Chapter 6 Measurement and evaluation as a planning tool; Chapter 7 Media Planning; Chapter 8 The pleasure of planning; Appendix Useful telephone numbers and website addresses | ||
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Record in the Search Index
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| author | Knights, Kieran |
| author_facet | Knights, Kieran |
| author_role | aut |
| author_sort | Knights, Kieran |
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| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
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| id | DE-604.BV042966040 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:58Z |
| institution | BVB |
| isbn | 9781854187154 1854187155 9781854186867 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028391908 |
| oclc_num | 742514997 |
| open_access_boolean | |
| physical | 1 Online-Ressource (vi, 73 pages) |
| psigel | ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Thorogood |
| record_format | marc |
| series2 | Thorogood special briefing |
| spelling | Knights, Kieran Verfasser aut Strategic planning in public relations a practical guide Kieran Knights 2nd ed London Thorogood 2009 1 Online-Ressource (vi, 73 pages) txt rdacontent c rdamedia cr rdacarrier Thorogood special briefing This essential Report provides an introduction to the 'new' topic of strategic planning in public relations. The aim is to provide you with valuable tips and techniques to improve your PR and campaign planning The author; Cover; Contents; Chapter 1 What is strategic planning and why do we need it?; Chapter 2 The strategic planning process; Chapter 3 Getting out what you put in; Chapter 4 Understanding your audience; Chapter 5 Ensuring creativity lives up to the planning promise; Chapter 6 Measurement and evaluation as a planning tool; Chapter 7 Media Planning; Chapter 8 The pleasure of planning; Appendix Useful telephone numbers and website addresses Business BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Public relations / Planning fast Wirtschaft Public relations Planning Handbooks, manuals, etc http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=776066 Aggregator Volltext |
| spellingShingle | Knights, Kieran Strategic planning in public relations a practical guide Business BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Public relations / Planning fast Wirtschaft Public relations Planning Handbooks, manuals, etc |
| title | Strategic planning in public relations a practical guide |
| title_auth | Strategic planning in public relations a practical guide |
| title_exact_search | Strategic planning in public relations a practical guide |
| title_full | Strategic planning in public relations a practical guide Kieran Knights |
| title_fullStr | Strategic planning in public relations a practical guide Kieran Knights |
| title_full_unstemmed | Strategic planning in public relations a practical guide Kieran Knights |
| title_short | Strategic planning in public relations |
| title_sort | strategic planning in public relations a practical guide |
| title_sub | a practical guide |
| topic | Business BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Public relations / Planning fast Wirtschaft Public relations Planning Handbooks, manuals, etc |
| topic_facet | Business BUSINESS & ECONOMICS / Advertising & Promotion Public relations / Planning Wirtschaft Public relations Planning Handbooks, manuals, etc |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=776066 |
| work_keys_str_mv | AT knightskieran strategicplanninginpublicrelationsapracticalguide |