Jones, J. P. (2004). Fables, fashions, and facts about advertising: A study of 28 enduring myths. Sage Publications.
Chicago-Zitierstil (17. Ausg.)Jones, John Philip. Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths. Thousand Oaks, Calif: Sage Publications, 2004.
MLA-Zitierstil (9. Ausg.)Jones, John Philip. Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths. Sage Publications, 2004.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.