Real you incorporated 8 essentials for women entrepreneurs - Rouda, Kaira Sturdivant (John Wiley & Sons, 2008)
Includes index
It all starts with you -- Define your passions -- Discover your brand -- Bring your passion and your brand together -- Create a unique and real work -- Your personal brand is your business brand -- Chart uncharted waters -- Creativity is unstoppable
Real You Incorporated empowers women entrepreneurs. The book provides insights for women on how to discover and love their personal brand, and how to bring it into the market as a real business-unique and different. In the first section of the book, Find It Within You, readers will learn how to express internal personality, passions and essence to define the internal brand. In the second section, The Competitive Advantage, readers learn how to extend the internal message into the world-to their partners, employees and ultimately their customers. Part branding-the author is a nationally known ma