The Maxxis global family achieving long-term value for the greater good - Chen, Wally Y. H. (2013)
As President of Maxxis International for more than 20 years, Dr. Wally Chen has guided this multi-billion dollar corporation to a position as one of the world's top ten tyre companies. In The Maxxis Global Family, he shares his ideas on management, creating a strong international brand, and 'Triple 3' - the business philosophy that guides Maxxis stakeholders to success. Dr. Chen also relates how his experiences with employees, distributors and customers have taught him lessons that he applies every day in business and in life. The Maxxis Global Family is a must for anyone who seeks to combine
Cover; Title; Copyright; Contents; Acknowledgements; 1. The Maxxis Family; 2. From a Bicycle Tyre Shopu2026; 3. Maxxis is the Name; 4. The Brand Belongs to Everyone; 5. More Vroom to the Brand; 6. No Less Than 100%; 7. With Triple 3, Everybody Wins; 8. Triple 3 in Action; 9. Touching Lives, Making Successes; 10. Frugality and Innovation; 11. Uniting All Under One Core Strategy; 12. To Be Number One