Planning Focus Groups:
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Bibliographic Details
Main Author: Morgan, David L. (Author)
Format: Electronic eBook
Language:English
Published: Thousand Oaks SAGE Publications 1997
Series:Focus Group Kit
Subjects:
Online Access:Volltext
Item Description:David L Morgan covers the wide range of practical tasks required in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size and much more. This volume also features a detailed discussion of personnel and budgets. Among the other topics covered are recr
Physical Description:1 Online-Ressource (161 pages)
ISBN:9781452250168
1452250162
9780761908173
076190817X

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