Nonprofit marketing: marketing management for charitable and nongovernmental organizations
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks
SAGE Publications
2006
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and index Introduction to nonprofit marketing -- Setting the path of the nonprofit organization : mission focus, strategic objectives, differentiation, positioning, unique value proposition, branding, segmentation -- Research in nonprofit organizations -- Strategic marketing analysis and planning -- Offers in nonprofit organizations : product and place -- Offers in nonprofit organizations : promotion and price -- Direct marketing tactics -- Strategic approaches to attracting major gifts -- Special events in the nonprofit sector -- Marketing to volunteers -- Social marketing -- Cause-related marketing and other collaborations with the business sector "Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples."--Provided by publisher |
| Beschreibung: | 1 Online-Ressource (ix, 370 pages) |
| ISBN: | 9781452245690 145224569X |
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| 245 | 1 | 0 | |a Nonprofit marketing |b marketing management for charitable and nongovernmental organizations |c Walter Wymer, Jr., Patricia Knowles, Roger Gomes |
| 264 | 1 | |a Thousand Oaks |b SAGE Publications |c 2006 | |
| 300 | |a 1 Online-Ressource (ix, 370 pages) | ||
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| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Introduction to nonprofit marketing -- Setting the path of the nonprofit organization : mission focus, strategic objectives, differentiation, positioning, unique value proposition, branding, segmentation -- Research in nonprofit organizations -- Strategic marketing analysis and planning -- Offers in nonprofit organizations : product and place -- Offers in nonprofit organizations : promotion and price -- Direct marketing tactics -- Strategic approaches to attracting major gifts -- Special events in the nonprofit sector -- Marketing to volunteers -- Social marketing -- Cause-related marketing and other collaborations with the business sector | ||
| 500 | |a "Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples."--Provided by publisher | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Distribution |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a Marketing / Management |2 fast | |
| 650 | 7 | |a Nonprofit organizations / Marketing |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Nonprofit organizations |x Marketing | |
| 650 | 4 | |a Marketing |x Management | |
| 700 | 1 | |a Knowles, Patricia A. |e Sonstige |4 oth | |
| 700 | 1 | |a Gomes, Roger |e Sonstige |4 oth | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Wymer, Walter W. |
| author_facet | Wymer, Walter W. |
| author_role | aut |
| author_sort | Wymer, Walter W. |
| author_variant | w w w ww www |
| building | Verbundindex |
| bvnumber | BV042965467 |
| classification_rvk | QP 621 |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)809774297 (DE-599)BVBBV042965467 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042965467 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:57Z |
| institution | BVB |
| isbn | 9781452245690 145224569X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028391335 |
| oclc_num | 809774297 |
| open_access_boolean | |
| physical | 1 Online-Ressource (ix, 370 pages) |
| psigel | ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | SAGE Publications |
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| spelling | Wymer, Walter W. Verfasser aut Nonprofit marketing marketing management for charitable and nongovernmental organizations Walter Wymer, Jr., Patricia Knowles, Roger Gomes Thousand Oaks SAGE Publications 2006 1 Online-Ressource (ix, 370 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Introduction to nonprofit marketing -- Setting the path of the nonprofit organization : mission focus, strategic objectives, differentiation, positioning, unique value proposition, branding, segmentation -- Research in nonprofit organizations -- Strategic marketing analysis and planning -- Offers in nonprofit organizations : product and place -- Offers in nonprofit organizations : promotion and price -- Direct marketing tactics -- Strategic approaches to attracting major gifts -- Special events in the nonprofit sector -- Marketing to volunteers -- Social marketing -- Cause-related marketing and other collaborations with the business sector "Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples."--Provided by publisher BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Marketing / Management fast Nonprofit organizations / Marketing fast Wirtschaft Nonprofit organizations Marketing Marketing Management Knowles, Patricia A. Sonstige oth Gomes, Roger Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 1-4129-0923-6 Erscheint auch als Druck-Ausgabe, Hardcover 978-1-4129-0923-5 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=477971 Aggregator Volltext |
| spellingShingle | Wymer, Walter W. Nonprofit marketing marketing management for charitable and nongovernmental organizations BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Marketing / Management fast Nonprofit organizations / Marketing fast Wirtschaft Nonprofit organizations Marketing Marketing Management |
| title | Nonprofit marketing marketing management for charitable and nongovernmental organizations |
| title_auth | Nonprofit marketing marketing management for charitable and nongovernmental organizations |
| title_exact_search | Nonprofit marketing marketing management for charitable and nongovernmental organizations |
| title_full | Nonprofit marketing marketing management for charitable and nongovernmental organizations Walter Wymer, Jr., Patricia Knowles, Roger Gomes |
| title_fullStr | Nonprofit marketing marketing management for charitable and nongovernmental organizations Walter Wymer, Jr., Patricia Knowles, Roger Gomes |
| title_full_unstemmed | Nonprofit marketing marketing management for charitable and nongovernmental organizations Walter Wymer, Jr., Patricia Knowles, Roger Gomes |
| title_short | Nonprofit marketing |
| title_sort | nonprofit marketing marketing management for charitable and nongovernmental organizations |
| title_sub | marketing management for charitable and nongovernmental organizations |
| topic | BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Marketing / Management fast Nonprofit organizations / Marketing fast Wirtschaft Nonprofit organizations Marketing Marketing Management |
| topic_facet | BUSINESS & ECONOMICS / Distribution BUSINESS & ECONOMICS / Marketing / General Marketing / Management Nonprofit organizations / Marketing Wirtschaft Nonprofit organizations Marketing Marketing Management |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=477971 |
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