Handbook of relationship marketing:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks
Sage Publications
c2000
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references and index The domain and conceptual foundations of relationship marketing / Atul Parvatiyar and Jagdish N. Sheth -- Relationship marketing : the U.K. perspective / Adrian Payne -- The IMP perspective : assets and liabilities of business relationships / Håkan Håkansson and Ivan J. Snehota -- Relationship marketing : the Nordic school perspective / Christian Grönroos -- The evolution of relationship marketing / Jagdish N. Sheth and Atul Parvatiyar -- Relationship marketing of services : growing interest, emerging perspectives / Leonard L. Berry -- Relationship marketing in consumer markets : antecedents and consequences / Jagdish N. Sheth and Atul Parvatiyar -- Relationship marketing and distribution channels / Barton A. Weitz and Sandy D. Jap -- An integrated model of buyer-seller relationships / David T. Wilson -- Strategic alliances : a synthesis of conceptual foundations / P. Rajan Varadarajan and Margaret H. Cunningham -- - Toward a theory of business alliance formation / Jagdish N. Sheth and Atul Parvatiyar -- Relationship marketing in mass markets / C.B. Bhattacharya and Ruth N. Bolton -- Membership customers and relationship marketing / Thomas W. Gruen -- Affinity partnering : conceptualization and issues / Vanitha Swaminathan and Srinivas K. Reddy -- Relationship marketing and key account management / Joseph P. Cannon and Narakesari Narayandas -- Horizontal alliances for relationship marketing / David W. Cravens and Karen S. Cravens -- Supplier partnering / John T. Mentzer -- Relationship marketing and marketing strategy : the evolution of relationship marketing strategy within the organization / Robert M. Morgan -- Organizing for relationship marketing / Ian Gordon -- Information technology : its role in building, maintaining, and enhancing relationships / Rajendra S. Sisodia and David B. Wolfe -- Customer profitability : analysis and design issues / Kaj Storbacka -- - Developing a curriculum to enhance teaching of relationship marketing / Joseph P. Cannon and Jagdish N. Sheth -- Relationship marketing : paradigm shift or shaft? / Jagdish N. Sheth This authoritative guide to the key concepts, theories and applications of relationship marketing deals with partnership issues among suppliers and customers, and new ways of teaching and learning relationship marketing |
| Beschreibung: | 1 Online-Ressource (xvi, 660 p.) |
| ISBN: | 9781412973670 1412973678 0761918108 9780761918103 0761918116 9780761918110 |
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
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| spelling | Handbook of relationship marketing Jagdish N. Sheth, Atul Parvatiyar, editors Relationship marketing Thousand Oaks Sage Publications c2000 1 Online-Ressource (xvi, 660 p.) txt rdacontent c rdamedia cr rdacarrier Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references and index The domain and conceptual foundations of relationship marketing / Atul Parvatiyar and Jagdish N. Sheth -- Relationship marketing : the U.K. perspective / Adrian Payne -- The IMP perspective : assets and liabilities of business relationships / Håkan Håkansson and Ivan J. Snehota -- Relationship marketing : the Nordic school perspective / Christian Grönroos -- The evolution of relationship marketing / Jagdish N. Sheth and Atul Parvatiyar -- Relationship marketing of services : growing interest, emerging perspectives / Leonard L. Berry -- Relationship marketing in consumer markets : antecedents and consequences / Jagdish N. Sheth and Atul Parvatiyar -- Relationship marketing and distribution channels / Barton A. Weitz and Sandy D. Jap -- An integrated model of buyer-seller relationships / David T. Wilson -- Strategic alliances : a synthesis of conceptual foundations / P. Rajan Varadarajan and Margaret H. Cunningham -- - Toward a theory of business alliance formation / Jagdish N. Sheth and Atul Parvatiyar -- Relationship marketing in mass markets / C.B. Bhattacharya and Ruth N. Bolton -- Membership customers and relationship marketing / Thomas W. Gruen -- Affinity partnering : conceptualization and issues / Vanitha Swaminathan and Srinivas K. Reddy -- Relationship marketing and key account management / Joseph P. Cannon and Narakesari Narayandas -- Horizontal alliances for relationship marketing / David W. Cravens and Karen S. Cravens -- Supplier partnering / John T. Mentzer -- Relationship marketing and marketing strategy : the evolution of relationship marketing strategy within the organization / Robert M. Morgan -- Organizing for relationship marketing / Ian Gordon -- Information technology : its role in building, maintaining, and enhancing relationships / Rajendra S. Sisodia and David B. Wolfe -- Customer profitability : analysis and design issues / Kaj Storbacka -- - Developing a curriculum to enhance teaching of relationship marketing / Joseph P. Cannon and Jagdish N. Sheth -- Relationship marketing : paradigm shift or shaft? / Jagdish N. Sheth This authoritative guide to the key concepts, theories and applications of relationship marketing deals with partnership issues among suppliers and customers, and new ways of teaching and learning relationship marketing Marketing relationnel Relatiemarketing gtt Kundenmanagement / Marketing / Handbuch idszbz Beziehungsmanagement swd Marketing swd Relatiemarketing BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Relationship marketing fast Wirtschaft Marketing (DE-588)4037589-4 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s Beziehungsmanagement (DE-588)4326109-7 s 2\p DE-604 Beziehungsmarketing (DE-588)4789127-0 s 3\p DE-604 Sheth, Jagdish N. Sonstige oth Parvatiyar, Atul Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=473746 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Handbook of relationship marketing Marketing relationnel Relatiemarketing gtt Kundenmanagement / Marketing / Handbuch idszbz Beziehungsmanagement swd Marketing swd Relatiemarketing BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Relationship marketing fast Wirtschaft Relationship marketing Marketing (DE-588)4037589-4 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4789127-0 (DE-588)4326109-7 (DE-588)4143413-4 |
| title | Handbook of relationship marketing |
| title_alt | Relationship marketing |
| title_auth | Handbook of relationship marketing |
| title_exact_search | Handbook of relationship marketing |
| title_full | Handbook of relationship marketing Jagdish N. Sheth, Atul Parvatiyar, editors |
| title_fullStr | Handbook of relationship marketing Jagdish N. Sheth, Atul Parvatiyar, editors |
| title_full_unstemmed | Handbook of relationship marketing Jagdish N. Sheth, Atul Parvatiyar, editors |
| title_short | Handbook of relationship marketing |
| title_sort | handbook of relationship marketing |
| topic | Marketing relationnel Relatiemarketing gtt Kundenmanagement / Marketing / Handbuch idszbz Beziehungsmanagement swd Marketing swd Relatiemarketing BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Relationship marketing fast Wirtschaft Relationship marketing Marketing (DE-588)4037589-4 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
| topic_facet | Marketing relationnel Relatiemarketing Kundenmanagement / Marketing / Handbuch Beziehungsmanagement Marketing BUSINESS & ECONOMICS / Distribution BUSINESS & ECONOMICS / Marketing / General Relationship marketing Wirtschaft Beziehungsmarketing Aufsatzsammlung |
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