Consumer behavior 2014 - Miller, Richard K. , (Richard Kendall) (Richard K Miller & Associates, 2014)
Title from title page of PDF file (viewed Dec. 18, 2013)
Includes bibliographical references
Part I. The American consumer: Demographic overview ; Consumer spending ; Retail spending ; Use of time ; Use of media & the internet ; Consumer income & wealth ; Consumer debt -- - Part II. Shopping behaviors: Competition between shopping channels ; In-store shopping ; Online shopping ; Mobile shopping -- Peer-to-peer shopping -- - Part III. Behavior analyses: At home ; Away from home ; Brand loyalty ; Buying American-made ; Buying local ; Consumer confidence ; Customer satisfaction ; Environmentally conscious consumerism ; Gift giving ; Influence of gasoline prices ; Payment preferences ; Post-recession consumer behavior ; Privacy issues ; Purchase decision making ; Response to advertising ; Response to customer service ; Response to reviews ; Spending for goods vs. experiences -- - Part IV. Affluent Consumers: Luxury & affluent markets ; Population centers of U.S. influence ; Market surveys --
- Part V. Customer brand preferences: Brand attraction ; Brand equity ; Customer experience ; Customer loyalty engagement ; Customer satisfaction ; Customer service ; Facebook fan brand loyalty ; Online retailer shopper satisfaction -- - Part VI. Ethnic focus: African-American consumers ; Arab-American consumers ; Asian-American consumers ; Hispanic - &Latino-American consumers ; Jewish-American consumers ; Muslim-American consumers ; Native-American consumers -- - Part VII. Gender focus: Female consumers ; Male consumers -- - Part VIII. Generational focus: Generational comparisons ; Senior customers ; Baby boomer consumers ; Generation X consumers ; Millennial consumers -- - Part IX. Segmentation: College students ; Consumers with disabilities ; Families with children ; Family caregivers ; Gay & lesbian consumers ; Immigrant consumers ; Married couples ; Military consumers ; Pet owners ; Retirees ; Single consumers --
- Part X. Geodemographics: Megapolitan regions ; Metropolitan profiles ; Metropolitan statistical areas ; Micropolitan statistical areas ; State population profiles ; State economic profiles -- - Part XI. Communities: Americans' views on their communities ; Where Americans want to live ; Relocation ; All-American cities ; Best small towns ; Great places in America -- - Appendix A. Academic research centers -- - Appendix B. Analysts -- - Appendix C. Market research sources -- - Appendix D. Periodicals -- - References