Create, Convince, Connect: Fundamentals of Advertising, Branding, Communication
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Singapore
Marshall Cavendish
2008
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| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Cover; Title; Copyright; Ingredients; How this book works; Acknowledgements; Author's note; Foreword by Neil French; 1 So, you want to communicate?; 2 The ad agency; 3 The process; 4 The right ad agency; 5 How should you pay your ad agency?; 6 Working with your ad agency; 7 Advertising tools; 8 What you need vs What you want; 9 Various media; 10 Cross-cultural advertising in Asia Pacific; 11 Responsible advertising; Index Create, Connect, Convince is for people who are interested in a career in Advertising or those who have to deal with Advertising matters as part of their work scope, whether they sit on the agency or client fence. The author examines 10 international brands, and how media and stunning ideas helped to get the message across. Also featured are observations from 10 agency practitioners in Asia and beyond, such as Sir John Hegarty, founder of Bartle Boyle Hegarty, the immensely successful London-based agency that created memorable campaigns for Audi, Levis and Coke. These insights are written by in |
| Physical Description: | 1 Online-Ressource (274 pages) |
| ISBN: | 9789814435352 981443535X |
Staff View
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| id | DE-604.BV042965052 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:56Z |
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| isbn | 9789814435352 981443535X |
| language | English |
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| publisher | Marshall Cavendish |
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| spelling | Dietzel, Jörg Verfasser aut Create, Convince, Connect Fundamentals of Advertising, Branding, Communication Singapore Marshall Cavendish 2008 1 Online-Ressource (274 pages) txt rdacontent c rdamedia cr rdacarrier Cover; Title; Copyright; Ingredients; How this book works; Acknowledgements; Author's note; Foreword by Neil French; 1 So, you want to communicate?; 2 The ad agency; 3 The process; 4 The right ad agency; 5 How should you pay your ad agency?; 6 Working with your ad agency; 7 Advertising tools; 8 What you need vs What you want; 9 Various media; 10 Cross-cultural advertising in Asia Pacific; 11 Responsible advertising; Index Create, Connect, Convince is for people who are interested in a career in Advertising or those who have to deal with Advertising matters as part of their work scope, whether they sit on the agency or client fence. The author examines 10 international brands, and how media and stunning ideas helped to get the message across. Also featured are observations from 10 agency practitioners in Asia and beyond, such as Sir John Hegarty, founder of Bartle Boyle Hegarty, the immensely successful London-based agency that created memorable campaigns for Audi, Levis and Coke. These insights are written by in Communication in marketing Sales promotion BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Branding (Marketing) fast Marketing fast Wirtschaft Marketing Advertising Branding (Marketing) http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=551838 Aggregator Volltext |
| spellingShingle | Dietzel, Jörg Create, Convince, Connect Fundamentals of Advertising, Branding, Communication Communication in marketing Sales promotion BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Branding (Marketing) fast Marketing fast Wirtschaft Marketing Advertising Branding (Marketing) |
| title | Create, Convince, Connect Fundamentals of Advertising, Branding, Communication |
| title_auth | Create, Convince, Connect Fundamentals of Advertising, Branding, Communication |
| title_exact_search | Create, Convince, Connect Fundamentals of Advertising, Branding, Communication |
| title_full | Create, Convince, Connect Fundamentals of Advertising, Branding, Communication |
| title_fullStr | Create, Convince, Connect Fundamentals of Advertising, Branding, Communication |
| title_full_unstemmed | Create, Convince, Connect Fundamentals of Advertising, Branding, Communication |
| title_short | Create, Convince, Connect |
| title_sort | create convince connect fundamentals of advertising branding communication |
| title_sub | Fundamentals of Advertising, Branding, Communication |
| topic | Communication in marketing Sales promotion BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Branding (Marketing) fast Marketing fast Wirtschaft Marketing Advertising Branding (Marketing) |
| topic_facet | Communication in marketing Sales promotion BUSINESS & ECONOMICS / Advertising & Promotion Advertising Branding (Marketing) Marketing Wirtschaft |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=551838 |
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