The ultimate secrets of advertising:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Thousand Oaks, Calif.
Sage Publications
c2002
|
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references and index Big ideas and good ideas -- Passing through the gate -- Getting it right first time -- Repetition, competition and the growth (or decline) of brands -- Keeping the brand in the window -- The bridge to the long term -- A first measure of long-term effects -- The depth of advertising's long-term effects -- Can doses of advertising produce doses of profit? -- Frozen effects versus continuous effects |
| Physical Description: | 1 Online-Ressource (xxvi, 227 p.) |
| ISBN: | 9781452262703 1452262705 0761922431 9780761922438 076192244X 9780761922445 |
Staff View
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| 500 | |a Includes bibliographical references and index | ||
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Record in the Search Index
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| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
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| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042964986 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:56Z |
| institution | BVB |
| isbn | 9781452262703 1452262705 0761922431 9780761922438 076192244X 9780761922445 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028390854 |
| oclc_num | 808377034 |
| open_access_boolean | |
| physical | 1 Online-Ressource (xxvi, 227 p.) |
| psigel | ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Sage Publications |
| record_format | marc |
| spelling | Jones, John Philip Verfasser aut The ultimate secrets of advertising by John Philip Jones Thousand Oaks, Calif. Sage Publications c2002 1 Online-Ressource (xxvi, 227 p.) txt rdacontent c rdamedia cr rdacarrier Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references and index Big ideas and good ideas -- Passing through the gate -- Getting it right first time -- Repetition, competition and the growth (or decline) of brands -- Keeping the brand in the window -- The bridge to the long term -- A first measure of long-term effects -- The depth of advertising's long-term effects -- Can doses of advertising produce doses of profit? -- Frozen effects versus continuous effects Publicité BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Wirtschaft Advertising http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474690 Aggregator Volltext |
| spellingShingle | Jones, John Philip The ultimate secrets of advertising Publicité BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Wirtschaft Advertising |
| title | The ultimate secrets of advertising |
| title_auth | The ultimate secrets of advertising |
| title_exact_search | The ultimate secrets of advertising |
| title_full | The ultimate secrets of advertising by John Philip Jones |
| title_fullStr | The ultimate secrets of advertising by John Philip Jones |
| title_full_unstemmed | The ultimate secrets of advertising by John Philip Jones |
| title_short | The ultimate secrets of advertising |
| title_sort | the ultimate secrets of advertising |
| topic | Publicité BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Wirtschaft Advertising |
| topic_facet | Publicité BUSINESS & ECONOMICS / Advertising & Promotion Advertising Wirtschaft |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474690 |
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