Flipped: How Bottom-Up Co-Creation is Replacing Top-Down Innovation
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chicago
Agate Pub.
2010
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Completely updated first paperback edition of a landmark title by the foremost expert on "co-creation." |
| Physical Description: | 1 Online-Ressource (141 pages) |
| ISBN: | 9781572846623 1572846623 |
Staff View
MARC
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Record in the Search Index
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:55Z |
| institution | BVB |
| isbn | 9781572846623 1572846623 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028390645 |
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| physical | 1 Online-Ressource (141 pages) |
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| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Agate Pub. |
| record_format | marc |
| spelling | Winsor, John Verfasser aut Flipped How Bottom-Up Co-Creation is Replacing Top-Down Innovation 2nd ed Chicago Agate Pub. 2010 1 Online-Ressource (141 pages) txt rdacontent c rdamedia cr rdacarrier Completely updated first paperback edition of a landmark title by the foremost expert on "co-creation." Business BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Brand loyalty fast Diffusion of innovations fast Marketing fast New products fast Product management fast Wirtschaft Product management Brand loyalty Diffusion of innovations New products Marketing http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=456527 Aggregator Volltext |
| spellingShingle | Winsor, John Flipped How Bottom-Up Co-Creation is Replacing Top-Down Innovation Business BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Brand loyalty fast Diffusion of innovations fast Marketing fast New products fast Product management fast Wirtschaft Product management Brand loyalty Diffusion of innovations New products Marketing |
| title | Flipped How Bottom-Up Co-Creation is Replacing Top-Down Innovation |
| title_auth | Flipped How Bottom-Up Co-Creation is Replacing Top-Down Innovation |
| title_exact_search | Flipped How Bottom-Up Co-Creation is Replacing Top-Down Innovation |
| title_full | Flipped How Bottom-Up Co-Creation is Replacing Top-Down Innovation |
| title_fullStr | Flipped How Bottom-Up Co-Creation is Replacing Top-Down Innovation |
| title_full_unstemmed | Flipped How Bottom-Up Co-Creation is Replacing Top-Down Innovation |
| title_short | Flipped |
| title_sort | flipped how bottom up co creation is replacing top down innovation |
| title_sub | How Bottom-Up Co-Creation is Replacing Top-Down Innovation |
| topic | Business BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Brand loyalty fast Diffusion of innovations fast Marketing fast New products fast Product management fast Wirtschaft Product management Brand loyalty Diffusion of innovations New products Marketing |
| topic_facet | Business BUSINESS & ECONOMICS / Distribution BUSINESS & ECONOMICS / Marketing / General Brand loyalty Diffusion of innovations Marketing New products Product management Wirtschaft |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=456527 |
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