Consumer psychology:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Maidenhead
Open University Press
2010
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and indexes 1. Consumer psychology: what it is and how it emerged -- 2. Consumer memory and learning -- 3. Perception and attention -- 4. Identity and consumption -- 5. The emotional consumer -- 6. Attitudes -- 7. Advertising psychology -- 8. Motivational determinants of consumer behaviour -- 9. Consumer decision-making and brand loyalty -- 10. The Internet -- 11. Children as consumers -- 12. Consumption and happiness -- 13. Consumers and the environment "Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being"--Provided by publisher |
| Beschreibung: | 1 Online-Ressource (xi, 258 pages) |
| ISBN: | 9780335239795 033523979X 1283338378 9781283338370 |
Internformat
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| 650 | 4 | |a Wirtschaft | |
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Datensatz im Suchindex
| _version_ | 1804175288754503680 |
|---|---|
| any_adam_object | |
| author | Jansson-Boyd, Cathrine V. |
| author_facet | Jansson-Boyd, Cathrine V. |
| author_role | aut |
| author_sort | Jansson-Boyd, Cathrine V. |
| author_variant | c v j b cvj cvjb |
| building | Verbundindex |
| bvnumber | BV042964371 |
| classification_rvk | CW 7500 QW 300 |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)649913168 (DE-599)BVBBV042964371 |
| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042964371 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:55Z |
| institution | BVB |
| isbn | 9780335239795 033523979X 1283338378 9781283338370 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028390239 |
| oclc_num | 649913168 |
| open_access_boolean | |
| physical | 1 Online-Ressource (xi, 258 pages) |
| psigel | ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Open University Press |
| record_format | marc |
| spelling | Jansson-Boyd, Cathrine V. Verfasser aut Consumer psychology Cathrine V. Jansson-Boyd Maidenhead Open University Press 2010 1 Online-Ressource (xi, 258 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and indexes 1. Consumer psychology: what it is and how it emerged -- 2. Consumer memory and learning -- 3. Perception and attention -- 4. Identity and consumption -- 5. The emotional consumer -- 6. Attitudes -- 7. Advertising psychology -- 8. Motivational determinants of consumer behaviour -- 9. Consumer decision-making and brand loyalty -- 10. The Internet -- 11. Children as consumers -- 12. Consumption and happiness -- 13. Consumers and the environment "Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being"--Provided by publisher BUSINESS & ECONOMICS / Consumer Behavior bisacsh Consumer behavior / Psychological aspects fast Consumers / Psychology fast Psychologie Wirtschaft Consumer behavior Psychological aspects Consumers Psychology Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf Psychologie (DE-588)4047704-6 gnd rswk-swf Verbraucher (DE-588)4062632-5 s Psychologie (DE-588)4047704-6 s 1\p DE-604 Verbraucherverhalten (DE-588)4062644-1 s 2\p DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-335-22927-7 Erscheint auch als Druck-Ausgabe, Hardcover 0-335-22927-1 Erscheint auch als Druck-Ausgabe, Paperback 978-0-335-22928-4 Erscheint auch als Druck-Ausgabe, Paperback 0-335-22928-X http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=466497 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Jansson-Boyd, Cathrine V. Consumer psychology BUSINESS & ECONOMICS / Consumer Behavior bisacsh Consumer behavior / Psychological aspects fast Consumers / Psychology fast Psychologie Wirtschaft Consumer behavior Psychological aspects Consumers Psychology Verbraucherverhalten (DE-588)4062644-1 gnd Verbraucher (DE-588)4062632-5 gnd Psychologie (DE-588)4047704-6 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4062632-5 (DE-588)4047704-6 |
| title | Consumer psychology |
| title_auth | Consumer psychology |
| title_exact_search | Consumer psychology |
| title_full | Consumer psychology Cathrine V. Jansson-Boyd |
| title_fullStr | Consumer psychology Cathrine V. Jansson-Boyd |
| title_full_unstemmed | Consumer psychology Cathrine V. Jansson-Boyd |
| title_short | Consumer psychology |
| title_sort | consumer psychology |
| topic | BUSINESS & ECONOMICS / Consumer Behavior bisacsh Consumer behavior / Psychological aspects fast Consumers / Psychology fast Psychologie Wirtschaft Consumer behavior Psychological aspects Consumers Psychology Verbraucherverhalten (DE-588)4062644-1 gnd Verbraucher (DE-588)4062632-5 gnd Psychologie (DE-588)4047704-6 gnd |
| topic_facet | BUSINESS & ECONOMICS / Consumer Behavior Consumer behavior / Psychological aspects Consumers / Psychology Psychologie Wirtschaft Consumer behavior Psychological aspects Consumers Psychology Verbraucherverhalten Verbraucher |
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