Marketing the SME: Innovation and Approach
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Newcastle upon Tyne
Cambridge Scholars Pub.
2009
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| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Prior to the recent global economic downturn, Ireland witnessed a decade of unprecedented economic growth. Almost overnight, the country's labour base was transformed from one where decades-long emigration was the norm to a new and dynamic paradigm incorporating net in-migration. A significant element in Ireland's economic transformation involved innovative marketing strategies and the role of Small and Medium-size Enterprises (SMEs). SME's were major providers for new jobs and this research .. |
| Physical Description: | 1 Online-Ressource (274 pages) |
| ISBN: | 9781443807906 1443807907 |
Staff View
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| id | DE-604.BV042964340 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:55Z |
| institution | BVB |
| isbn | 9781443807906 1443807907 |
| language | English |
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| publishDate | 2009 |
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| spelling | O'Dwyer, Michele Verfasser aut Marketing the SME Innovation and Approach Newcastle upon Tyne Cambridge Scholars Pub. 2009 1 Online-Ressource (274 pages) txt rdacontent c rdamedia cr rdacarrier Prior to the recent global economic downturn, Ireland witnessed a decade of unprecedented economic growth. Almost overnight, the country's labour base was transformed from one where decades-long emigration was the norm to a new and dynamic paradigm incorporating net in-migration. A significant element in Ireland's economic transformation involved innovative marketing strategies and the role of Small and Medium-size Enterprises (SMEs). SME's were major providers for new jobs and this research .. BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Small business fast Wirtschaft Small business Ireland Irland Gilmore, Audrey Sonstige oth Carson, David Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=523912 Aggregator Volltext |
| spellingShingle | O'Dwyer, Michele Marketing the SME Innovation and Approach BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Small business fast Wirtschaft Small business Ireland |
| title | Marketing the SME Innovation and Approach |
| title_auth | Marketing the SME Innovation and Approach |
| title_exact_search | Marketing the SME Innovation and Approach |
| title_full | Marketing the SME Innovation and Approach |
| title_fullStr | Marketing the SME Innovation and Approach |
| title_full_unstemmed | Marketing the SME Innovation and Approach |
| title_short | Marketing the SME |
| title_sort | marketing the sme innovation and approach |
| title_sub | Innovation and Approach |
| topic | BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Small business fast Wirtschaft Small business Ireland |
| topic_facet | BUSINESS & ECONOMICS / Distribution BUSINESS & ECONOMICS / Marketing / General Small business Wirtschaft Small business Ireland Irland |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=523912 |
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