The passenger has gone digital and mobile accessing and connecting through information and technology - Taneja, Nawal K. (Ashgate Pub., 2011)
Includes bibliographical references and index
Creating information-driven and technology-enabled solutions for airlines and passengers -- Mass customization -- Solution orientation -- Management of complexity -- Capitalizing on information and technology -- Game-changing technologies for airline business models -- Harnessing the internet: leveraging game-changing applications -- Customized search engines -- Mobile capabilities -- Mobile applications -- Mobile applications versus mobile websites -- Context-aware and location-based mobile applications -- Social media and user-generated content -- Intelligent virtual assistants -- Integrated and close to real-time airline planning takeaways -- Current information- and technology-enabled initiatives -- Reducing costs and improving passenger experience -- Check-in and boarding -- Virtual assistants -- Collaboration and convergence -- Emerging signs of door-to-door travel -- Embracing social media -- Context-aware and location-based mobile applications -- Where do we go from here? -- Interactive fitness holdings -- Opentable -- Zipcar -- Takeaways -- Potential information- and technology-driven initiatives -- Passenger segmentation -- Passenger relationship management -- Passenger loyalty -- Flawless passenger experience -- Examples of best global business practices -- Who are the next passengers? -- What's next in air travel distribution? -- Takeaways -- Hurdles in implementing new enabling technologies -- Why are there hurdles? -- What are the hurdles? -- Inadequate business intelligence -- Lack of actionable metrics -- Overlooked integration opportunities -- Lack of technology strategy and investment plan -- Inadequate knowledge of social technology/media capability -- Non-alignment of business and enabling technologies -- Takeaways -- Opportunities for overcoming hurdles -- Information strategy -- Points of integration -- Technology strategy -- Business strategy -- Takeaways -- Preparing for competitive renewal opportunities
Technology is changing expectations in the airline industry. Passengers want to be in control, and they expect airlines to become solution providers and aggregators of value, to provide them with personalized services. Airline employees expect to be given the tools to do their jobs and to meet passenger expectations. Airline executives expect to make returns that are reasonable and relatively stable through business cycles. All of these expectations can be met by airlines through the effective and efficient leveraging of information and technology, to shift from being operations- and product-centric to becoming customer-centric and dramatically improving the overall passenger travel experience throughout the travel cycle. In this new book by world-renowned airline expert Nawal K. Taneja, the 7th in a series with Ashgate, the author explores and explains the game-changing opportunities presented to the industry by new-generation information and technology. He shows how information and technology can now drive, not just enable, an airline's strategy to become truly customer-centric at a personalized level, while at the same time enabling the operator to reduce costs, enhance revenues, reduce risks and become much more flexible and agile by better managing complexity