Apple's secret of success: traditional marketing vs. cult marketing
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hamburg
Diplomica Verlag
2011
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| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Cover title Includes bibliographical references HauptbeschreibungThere is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Apple moves into new electronic markets with strong competitors, in order to monopolise them just a short time later. The CEO, Steve Jobs, has brought a brand into being that is different and at the same time mainstream. A strong magnetic brand which yields more influence in people's life than one woul Apple's Secret Of Success; ABSTRACT; TABLE OF CONTENTS; List of figures; Abbreviations; 1 Introduction to the study; 2 LITERATURE REVIEW; 3 METHODOLOGY; 4 RESEARCH FINDINGS; 5 CONCLUSION; 6 BIBLIOGRAPHY; 7 APPENDIX. |
| Physical Description: | 1 Online-Ressource (88 pages) |
| ISBN: | 9783842802216 3842802218 9783842852211 |
Staff View
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:13:54Z |
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| isbn | 9783842802216 3842802218 9783842852211 |
| language | English |
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| spelling | Schneiders, Sascha Verfasser aut Apple's secret of success traditional marketing vs. cult marketing Sascha Schneiders Hamburg Diplomica Verlag 2011 1 Online-Ressource (88 pages) txt rdacontent c rdamedia cr rdacarrier Cover title Includes bibliographical references HauptbeschreibungThere is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Apple moves into new electronic markets with strong competitors, in order to monopolise them just a short time later. The CEO, Steve Jobs, has brought a brand into being that is different and at the same time mainstream. A strong magnetic brand which yields more influence in people's life than one woul Apple's Secret Of Success; ABSTRACT; TABLE OF CONTENTS; List of figures; Abbreviations; 1 Introduction to the study; 2 LITERATURE REVIEW; 3 METHODOLOGY; 4 RESEARCH FINDINGS; 5 CONCLUSION; 6 BIBLIOGRAPHY; 7 APPENDIX. Apple Computer, Inc fast Apple Computer, Inc Business BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Branding (Marketing) fast Marketing fast Wirtschaft Branding (Marketing) Marketing http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=793718 Aggregator Volltext |
| spellingShingle | Schneiders, Sascha Apple's secret of success traditional marketing vs. cult marketing Apple Computer, Inc fast Apple Computer, Inc Business BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Branding (Marketing) fast Marketing fast Wirtschaft Branding (Marketing) Marketing |
| title | Apple's secret of success traditional marketing vs. cult marketing |
| title_auth | Apple's secret of success traditional marketing vs. cult marketing |
| title_exact_search | Apple's secret of success traditional marketing vs. cult marketing |
| title_full | Apple's secret of success traditional marketing vs. cult marketing Sascha Schneiders |
| title_fullStr | Apple's secret of success traditional marketing vs. cult marketing Sascha Schneiders |
| title_full_unstemmed | Apple's secret of success traditional marketing vs. cult marketing Sascha Schneiders |
| title_short | Apple's secret of success |
| title_sort | apple s secret of success traditional marketing vs cult marketing |
| title_sub | traditional marketing vs. cult marketing |
| topic | Apple Computer, Inc fast Apple Computer, Inc Business BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Branding (Marketing) fast Marketing fast Wirtschaft Branding (Marketing) Marketing |
| topic_facet | Apple Computer, Inc Business BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Branding (Marketing) Marketing Wirtschaft |
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